rchitecture is a word can scan to determine its
often used to describe the usefulness.
execution of
knowledge-based content in web The eyes of your site visitors
design. ‘Architecture’ is act as a racecar driver looking
actually a very good term to use for signs that lead them to the
because when you work at racetrack. If your visitor
developing content for your doesn’t find what they are
ecommerce site you can either looking for they will take the
throw it together in a haphazard exit ramp.
way or you be very deliberate
about how you ‘construct’ your How to manage significant content
knowledge-based web pages.
The management of site content
A Common Mistake should be thought of as a block
of cheese for a party. No one is
One of the mistakes that seems to very interested in the cheese
be repeated most often is block by itself, but when it is
thinking your web pages need to cut up into bit-sized nuggets the
function in much the same way as cheese begins to disappear.
an ebook. In this scenario the
web pages are difficult for This is the best picture of the
casual viewers to use because knowledge content of your
there is so much information. website. The content as a whole
Instead of a few hundred words, presents a strong case for your
these pages include content that online company, but it is less
well exceeds 2,000 words. The likely that site visitors will do
reason this is a mistake is that much content consuming. When you
the casual reader is looking for can break your content into
quick bites of information they smaller identifiable chunks that
can be consumed in the order of Knowledge-based content has
interest and over multiple become a key component to both
sittings if needed the more web design as well as Search
likely the consumer is to Engine Optimization (SEO). A
‘consume’. comprehensive, yet segmented,
knowledge-based article warehouse
You can provide architecture for can be a strong support for your
web design that allows your website. If you are selling a
content to flow from one subject product that is defined in the
to a complimentary subject with article you can, and should,
easy navigational links. This provide internal links to allow
systematic approach to passing the consumer to go directly to
along information to sample and your ecommerce store for purchase
explore is a very positive way to if they so chose. Make it easy
move your site from ‘little used’ for your customers to take
to ‘highly valued’. information and use it to
facilitate a purchase.
Conclusion
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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