n an early fall morning a follow that up with several of
hunter quietly makes his the keywords or phrases that you
way through the vegetation used as the target of your site
as he follows the trail of deer. in bold throughout your website
He recognizes the signs and knows and/or web page.
that if he is quiet enough he may
see one of the elegant beasts. He How to Reach Hunters
passed some fine specimen of
sagebrush along the way and even Since most consumers are
a few particularly nice cedar ‘hunters’ you might also do well
trees, but his mind was on his to include increased fonts sizes
prey not the particular varieties for headings that help consumers
of flora he encountered. locate the information they are
most interested in. This isn’t
Website Hunting the only information that is
important on your site it is just
Believe it or not the scenario the information that is most
above is very similar to the way important to your ‘hunting’
many web consumers approach your visitor.
website. Sure you may have some
really nice things to say, but Your site visitor is likely going
they are on the hunt for to scan through your web pages
something specific and they don’t seeking the information they
have time to read everything you want. If you make this difficult
place on your website. for your visitor to find they
will ‘hunt’ elsewhere.
When it comes to web design you
should always make full use of No Hunting Expected
Search Engine Optimization (SEO)
strategies, but you should also We’ve all done online searches
for a specific topic and then other hunting ground.
started visiting sites only to
discover some with thousands of If our web design strategies can
words and no reasonable way to help lead users to what they want
scan through the text to find the they will leave satisfied and are
information most needed. It is willing to come back again where
quite probable these sites have a they know the hunting is good.
wealth of information that would
be beneficial, but the hunters If you have content written for
are few and far between. you make sure the freelance
author understand the goal of the
Give Me a Trail content they are writing. Most
freelance writers should be able
Web users are trained hunters. If to provide multiple headings to
our web design efforts provide help visitors pinpoint the
dense terrain with little sign of information they are most
where the object of the hunt can interested in.
be found the ‘hunter’ will find
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
Article Source: www.iSnare.com 
