eb design is not an easy this color, how much of red means
task, especially if what sales, how much will just drive
you need is to create a visitors away. Take a look around
business website in plain HTML, and note how red is used on a
with a very simple layout, easy daily basis: sales tags are red,
to navigate, fast loading and, a red Ferrari is anyone’s dream,
above all, distinctive. To reach a red rose is a passionate
this purpose web designers don’t declaration of love, a red flag
have too many options. Typically is often associated with war… Red
all they can do is blend colors is power, means power, inspires
harmoniously to create an and motivates.
appealing website that combines
attributes of simplicity and As red, orange is warm, happy and
logic while providing valuable full of life. It’s the color of
content. fire and light. Orange is usually
used for websites related to the
It is therefore important for any food industry, but it could also
designer to know what colors mean work for lamp manufacturers and
and what subtle message hides other entrepreneurs from the
within every tone. light and energy areas.
Red is the warmest color, Yellow is a dual color. It’s
passionate and energetic: the happy and inspiring but many
color of romance, love and people do associate it with
enthusiasm. Red is attention cowardice and jealousy. Use it
grabbing, alarming or charming: a careful in web design, and never
mixture of paradoxes feelings and use it for fonts on a white
sensations. A good web designer background.
understands red and its power: he
or she will know where to use Green means nature, purity and
freshness. It symbolizes hope and color, associated with wealth,
growth. Usually companies selling spirituality and meditation. It’s
herbal products, nutrients and rarely used in web design,
cosmetics use a fresh green – for because it takes real skill to
example lime green – to inspire combine with other colors. Web
their visitors. World class designers use it mostly for ads
companies such as Yves Rocher or and banners, as it grabs
Garnier employ green a lot in attention and calls to action.
their web design because they
sell products based on natural White is not a color, but the
plant extracts. Used in the wrong manifestation of all colors as
context, green might have one. White is associated with
negative connotations. Money is purity, divinity, modesty and
green – too much green is often simplicity. For web design white
associated with greed or poison is the ideal choice. However,
(Paris Green). although in life, white is
complete, online it always needs
Blue is a already a standard to be completed with other
business-to-business color. Navy colors.
blue, or dark blue is used for
business logos, business suits Finally, black means the absence
and so on. Even hospitals and of white and the absence of all
health sites use blue for their colors. Although, generally
design. Light blue symbolizes speaking, black has negative
happiness and Heaven, while some meanings (death, mourning, sin)
shades of blue are depressing. it is still a very elegant color
Use blue carefully for web and, combined with the right
design. colors it can make a great
enhancement to your website.
Violet is an exotic and royal Anyway… you probably use black as
the color of the fonts.
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
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Scott Lindsay
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