We find that Web sites online users during the 2005
have three seconds to make holiday season actually conducted
an impression." - Jeff an online purchase.
Rosenblum, Questus
"Information overload is a
According to a 2005 report on critical and consistent problem,
holiday shopping conducted by and in this study we found that
Questus, it was web design and Web users were more likely to say
function that held the most that a site had too many links as
meaning to online visitors. Roger opposed to too few links." – Jeff
Park in a report based on those Rosenblum, Questus
findings said, “70 percent of
online shoppers consider web More than 3/4th of the
design as a key role in 2005 respondents indicated the
online holiday spending.” professionalism of the site was a
primary factor in moving forward
The report went on to say, “Over with a purchase. If a site did
30 percent of online shoppers not appear professional, the
cited navigation, the checkout respondent typically moved on to
process, and product descriptions another site.
as critical site aspects that
impacted their completion of As web users become more
online purchases.” sophisticated so too should web
designers. If you have difficulty
Users cite lengthy registration in developing your own site an
requests as a primary reason they online site builder may provide
avoided certain online retailers. the professionalism and
However, to explain how motivated consistency you need in site
online shoppers have become you design.
need to understand that 77% of
“Consumers who made an online your website is incredibly
purchase in the past three months important in the midst of a
are more than 80% likely to make growing throng of motivated
another purchase in the coming shoppers.
three months.” – Consumer
Internet Barometer “The top reason online consumers
prefer to shop on the web is to
The demand for online shopping avoid crowds, a reason cited by
spurs a phenomenal growth 38% of respondents.”
pattern. Online shoppers are Neilson/NetRatings
discovering the value of being
able to shop from the comfort of Do not assume that simply because
home without commute time, line consumers are migrating toward
waiting and stores that don’t cyber-shopping that you simply
have the item they are seeking. need to set up shop and hope for
the best. Web design is becoming
The web user remains in the a primary source for
driver’s seat with the ability to decision-making among online
click easily to, or away from, consumers.
your site. The design function of
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
Article Source: www.iSnare.com 
