here once was a little plunge. He thought and thought
website that had a little about what could be wrong. In the
message to share. Little end he determined the site simply
pictures were added to the text wasn’t flashy enough, so he had
and little by little visitors some animated graphics developed
came and appreciated the site for that were cute, colorful and
its simplicity. They also definitely flashy.
appreciated the ease with which
they could get from one place on Surely this would bring customers
the site to the next. to his site.
The site owner was happy and In the end the website owner was
thought, “If people like the site sad and dejected as he found that
now imagine how much they would all of his ‘improvements’ had
like it if I simply added done little to help bring
decorative texts and backgrounds. visitors to the site and cause
Surely more people will come.” them to keep coming back. In fact
it seemed that for every
When fewer visitors came to the ‘improvement’ there were fewer
site, the owner did not consider visitors.
he had made a mistake, he simply
began to consider better ways to The moral of this story is
improve the site, “Perhaps,” he sometimes less is more. The World
mused, “if I add beautiful Wide Web is filled with sites
pictures to the site more people that are overproduced. Many web
will come.” designers may actually encourage
overproduction simply because
The results caused the website they want to try out new skills
owner to become very concerned. and your website might be the
Site visitation took another cyber guinea pig.
your website on task.
As an ecommerce website owner you
may also think that a ‘good’ This cost effective solution has
website has to include only the proven very useful to budget
latest website technology, but conscious web site owners who
the truth is most of the have come to understand the
successful websites are well usefulness of the easy-to-use
organized, easy to navigate and site design tools and the
clean. extremely functional and pleasing
design found in web building
This is the type of website that technology.
can be produced using
template-based web building In the end, the hero in our story
technology. This type of web returns to the basics and
hosting solution allows you to be discovers his customers are
the designer for your website, coming back to his ‘less is more’
but does so using proven environment.
templates that can help you keep
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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