eb branding is connecting with customers in a
antithetical to the brave new way.
notion of perfection.
Sometimes the best web branding Google provides an example of
advice is to let your humanity this approach that has spread to
leak onto the web page. Life’s other parts of the web. They have
messy and perfection is not a taken their logo and revamped it
trait known to mankind. for almost every holiday and
special event. Sometimes it’s fun
If you make a mistake admit it, just to go to their site to see
laugh about it, make fun of it, how their logo has changed since
allow others to comment on it – the last visit. It’s a bit like
in the process you will find the window dressings of
prospects looking at your website yesteryear when your favorite
or blog with an appreciation for store would redress their windows
the voice of common humanity. on a regular basis to provide a
sense of newness to their store.
So many businesses rely on a
level of perfection they can Many websites will try to appeal
never attain and hope to sell the to all demographics, but the
idea of a perfect company to truth is by selecting a
prospects. If that’s what you’re demographic your wish to market
doing you have a commodity nobody to and then allowing web branding
is buying. to help cast your business as an
authority in this demographic you
Web branding is about being may find your approach is a turn
creative, inventive and sometimes off to some in a demographic that
taking your prospect off guard. is either older or younger than
If you can work on these elements your chosen target.
you may find that your website is
When you land on a demographic to
serve you will find more freedom You’re freebie could be a
to create web branding ideas that software download, a computer
are innovative and entertaining wallpaper selection,
to that demographic. knowledge-based ebooks or
downloadable games.
Can you provide some freebies?
By viewing your website as a
If so, you have another means of sieve you may catch the idea that
branding your website. By you always need to be looking for
attacking the web branding issue ways to fill it back up, your
from multiple fronts you stand a site visitors will love you for
better chance of keeping it and will likely come back
prospects coming back – sometimes again – intentionally.
just to see what you’re doing
next.
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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