here is a new concept in clients feel good about their
branding: online branding. choice.
If you want to know exactly
what that means, you only have to Online branding is not about
take the traditional definitions placing your company logo on the
of branding and adapt them to the upper left corner of a web page.
Web. Then you’ll get a simple Your slogan could sound all
definition: online branding makes mighty for you, but slogans are
your visitors believe that you made to be spoken: it’s hard to
are the only answer to their do that online without annoying
problems. your visitors. Writing your
slogan in bold letters may work,
Every business has a brand; so or it may not. So how do you
don’t go around saying “I don’t succeed if two of the most
need a brand”. You have a important branding elements are
business, the business has a doomed? They are not. They just
name, and you’ve created a don’t work online as fast as
website, so… welcome: you are in other tools.
the world of the online brands.
It’s nice here: brands evolve, Brands should trigger emotional
brands decline… it’s a tough feelings that will determine
world, but if you can manage to consumers to buy. A good slogan
create a powerful trademark you could work, but it is not enough
are in for a great treat. to have a slogan if the contents
of your websites are not
Why Is Online Branding Important? supporting its message. So what
is your message? What should your
An online brand is the experience potential clients really know
a consumer has with you and your about your brand? Is it reliable?
products. You have to make your All brands assert the same. Is it
the best on the market? When it build up an online brand, but not
comes to an online brand people impossible. What do your
just need to know the real customers first think of when
advantages and benefits. they see the name of your company
online? If your answer is
At Burger King you “feel the “nothing” you are on the wrong
fire”, Coca-Cola... you “love path. When you build a brand
it!” Philips is about “sense and online you have to force it and
simplicity” and Panasonic gives reinforce it. Force your
you “ideas for life”… All these customers to grasp it and once
global brands have something in they do, remind them of their
common: they back-up their choice: newsletters, articles,
slogans with powerful online and press releases, emails, free
offline branding efforts. If you giveaways and so on.
look at their websites you’ll
notice they are all incredibly You cannot create an online brand
designed, user friendly and rich if you disregard a few important
in valuable information. For aspects such as understanding
example customers landing on a your market and the reflection of
Philips page understand right business values through your
away what the “sense and brand. Success comes in little
simplicity” motto defines. So steps – branding is still a
when you build up your online time-consuming and costly
brand make your values stand out. process. Yet online, there are
some free opportunities. However,
Creating an Online Brand unless you are a branding expert
yourself, you need professionals
Online branding is a science to take care of your branding
because the Web is evolving campaigns.
faster than brands. It is hard to
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
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