eb branding is the allows them to be of as the best
process of condensing the in the business.
focus of your web-based
business to the point where there Far too many businesses approach
is clarity about what makes you branding as if it’s a postage
unique. This process is more than stamp that they purchase, affix
simply coming up with a clever to the business package and roll
slogan; it is defining your along without another thought.
business so precisely that you Ultimately this approach leaves
define a new category or them struggling to be a
description for your business. competitor without ever taking
the business to the level of
Ford developed the assembly line. industry leader.
Coke provided tradition and Are you content to simply exist
consistency and now commands an in a pack of many similar
incredible market share in soda. businesses? Some are, so this
article may not be for you.
Campbell’s perfected condensed However, if you want to stand out
soups. you need to key in on what makes
you unique. Like the outer shell
Chick-fil-a didn’t invent the of an onion you should work at
chicken sandwich they just peeling back the layers until you
perfected it. reach the center. This process
can allow you to understand your
Each of these brands stepped back business better (layer by layer)
from the process of just ‘doing as you uncover the branding
business’ to clearly identify who point.
they were and what they could do.
That process of internal review Thomas Alva Edison was not so
much an inventor as he was a man adverting approach. Yes, branding
who could take an invention and can be assisted by a logo and
improve it. He is credited with slogan. However, these elements
many inventions, but most of them on their own cannot ultimately
were existing products that ‘brand’ your website, your
hadn’t realized their potential. business or your image.
His brand was seeing behind what
exists to what it might Watch the food channel on any
ultimately be. given night and you will find
Rachael or Emeril cooking
Every business needs someone to something. As they cook the
help figure out what it is that product gets smaller. As it gets
makes the business unique. What smaller it becomes more like what
is it that you can do better than the final product will be. In the
anyone else? How can you help end there is much that needs to
others understand and accept your be cooked away before it can be
ownership of this unique selling called cuisine. The same is true
point? for your web branding, cook away
all the excess and stand amazed
This is the heart and soul of web at the great taste in your
branding. ultimate web brand.
Yes, branding can be a solid
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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