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Watch Your Web Traffic Explode Market To The Top 6 Search Engines
earch engines are from multiple engines into
responsible for almost 85% all-encompassing SERP’s, such as
of all information Dogpile. The Open Directory
researched online. That means if Project or DMOZ, is a
someone is looking for a product non-commercial directory focused
or service you offer, they will on human-editing and free
begin by typing a keyword or inclusion.
keyword phrase in a search box.
Although there are thousands of Traffic Facts
search engine companies operating
online, there are a select few The following shows the average
that you can not afford to reach. For instance, if you
overlook. This article will give sampled a million Internet users,
you some background information average reach states how many
on the top 6 search engines. visit each of the follow (Metrics
as of February 2005.)
The Key Players
Yahoo 301,800 reach per million
There are countless search Internet users
engines driving traffic to Google 170,650 reach per million
business websites. Most are Internet users
small, targeted and growing, Ask Jeeves 6,905 reach per
while others have large, broad million Internet users
and loyal audiences. AllTheWeb 1,070 reach per million
Internet users
Just six search engines control Dogpile 1,485 reach per million
the majority of queries on the Internet users
Internet including Yahoo, Google, DMOZ 1,880 reach per million
Ask Jeeves and AllTheWeb. Other Internet users
search sites compile the results
Yahoo the website. This description
should exclude marketing language
Touted the “life engine” in their and superlatives.
latest ad campaign, Yahoo search
engine actually began as a simple Google
project by two men, David Filo
and Jerry Yang, in January 1995. Google, named for the term which
During their studies at Stanford represents the number 1 followed
University, Yahoo was their way by 100 zeros, was founded by
to catalog and organize Internet Larry Page and Sergey Brin, two
bookmarks. Soon the project grew, men who met at Stanford
as the Internet grew, gathering University graduate school
interest from visitors who added studying computer science in
Yahoo to their own bookmarks and 1995. Together they collaborated
revisited often to find new on a search engine called
additions. BackRub. After much investment
seeking and technological
Today Yahoo is the top ranked, experimentation,
highly trafficked website on the http://Google.com open in a
Internet. Word of mouth grew into garage in September 1998 in Menlo
what is now a publicly traded Park, California. Google search
company. Yahoo listing is as engine handled more than 100
important as that in the phone million search queries a day by
book. the end of 2000.
Before submitting to human-edited In February 2002, Google launched
directories, prepare a business Ad Words, a self-serve cost per
description no more than 25 words click advertising model. In
in length using two to three key December 2002, Google launched
terms that may be used to find Froogle, a free product search
service. 2004 brings Local Search answer is generated. With an
and Gmail, as well as a public editorial staff building each
offering under the ticker GOOG. question and answer scenario, the
answers often didn’t add up to
No longer a garage business, the searcher’s actual intent.
Google reaches an average of After the dot com crash, stock
148,800 million users each day. dropped to under $1, yet today
Being included in the next performs in the $30 range due to
Googlebot Internet crawls is as heavy restructuring, cuts and a
important as drinking milk. quality search focus.
Ask Jeeves Ask Jeeves search engine began as
a human-edited listing but has
Ask Jeeves Inc. was founded in since abandoned this for
1996 and is now a publicly traded algorithmic search results. Smart
company with headquarters in Search allows users to search
California. Its syndicates search keywords such as celebrity names
technology and advertising units and receive an instant biography
to a affiliate partner network and photograph above results.
including Excite, http://Ask.com, Binocular icons next to certain
Teoma, Ask Jeeves Kids, results allow quick web page
MyWebSearch, MySearch, MyWay, previews.
MaxOnline, iwon.
Submission to Ask Jeeves is
A butler inspired by the books by managed by http://ineedhits.com.
English writer P.G. Wodehouse Submission includes 12-months on
characterizes the Ask Jeeves the http://ask.com and Teoma’s
brand. The website began as a U.S. index including Excite,
question and answer service - the http://MyWay.com,
users ask a questions and an http://Hotbot.com, iLor, lxquick,
http://Search123.com, sites and removing broken links
Metacrawler, http://MySearch.com every 7-11 days. AllTheWeb is
and http://Mamma.com. Each also know for its SafeSearch
listing includes weekly page filtering option that removes
refreshes, 7-day inclusion and offensive content from SERP’s.
detailed click-through reporting.
Pricing starts at $30 per URL and Dogpile
$18 for each addition.
“With one single click, Dogpile
AllTheWeb fetches the best results from the
combined pool of the best search
A Overture Services business, engines - instead of results from
AlltheWeb’s index (provided by just one single search engine.
Yahoo) includes billions of web
pages, as well as tens of And Dogpile search engine makes
millions of PDF and MS Word it easy to refine your search so
files. AlltheWeb offers you can find the most meaningful
specialized search tools for the results right away. No wonder
major browsers and advanced it’s the “Top Dog” of the search
search features, supporting industry.”
searches in 36 different - Dogpile
languages, news, images, audio,
video and multimedia files. Dogpile was developed in 1936
using innovative metasearch
AlltheWeb search engine is technology to find results in
powered by FAST and considered by many leading search engines
some as a likely candidate to including Google, Yahoo, Ask
exceed Google’s success. The Jeeves, About, FindWhat,
search engine’s strongest asset LookSmart and more. All results
is fresh information, re-indexing are combined into one
comprehensive SERP. Dogpile is size="-2">http://-DMOZ.org
currently owned and operated by
InfoSpace, Inc. They brand the The Open Directory Project is an
business on Arfie, their Internet resource hierarchically
signature dog logo. arranged by subject - from broad
to specific. The ODP is
Dogpile, like other search maintained by editors that
engines, allows data (or evaluate websites for inclusion
keyword), image, audio, in the directory. All submissions
multimedia, news and shopping are subject to editor evaluation.
searches. ODP does not consider itself a
search engine and, in that light,
Though a met search engine is highly selective. Not all
pulling information from all sites are accepted. The goal is
other major search sources, to make all information provided
website owners may also submit to by the database as useful as
the DogPile database directly. possible, not to simply include
This listing includes DogPile, all sites on the Internet or
Verizon, WebCrawler, NBC and serve as a promotional tool for
MetaCrawler. businesses.
Open Directory Project (DMOZ) To assist editorial discretion,
ODP has policies for submitting
“The Open Directory Project is sites for consideration. They may
the largest, most comprehensive reject, delete or edit
human-edited directory of the submissions that violate their
web. It is constructed and policies or that they do not want
maintained by a vast, global included. The ODP also rejects,
community of volunteer editors.” deletes or blocks sites possibly
their policies. don’t succeed, TRY, TRY, AGAIN!
There is a lot to learn when
Needless to say there are far starting a online business. Give
more aspects to marketing to the yourself a break and don’t set
top 5 search engines than I can unrealistic goals. Contrary to
cover in this article but the popular beliefs, having a
information provided here should successful, profit making, online
give you a good insight into business doesn’t happen
understanding how important it is overnight.
to submit your web site for
inclusion in these search So, Good Luck, Make Money and
engines. Have Fun Doing It - Shirley Kelly
Don’t give up! If at first you
About the Author:
Shirley Kelly is a full-time internet marketer who has written over 200 articles in print and published 5 ebooks. To read her latest book, "The Newbies Guide To Internet Marketing" visit her at http://www.websitemarketing2.com
Read more articles by: ShirleyA Kelly
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