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Want More Web Traffic 5 Make or break Tactics To Help The Search Engines Find Your Small Business
hoosing effective small for "renovation" can bring back
business keywords can be an over 32 million listings.
intimidating task. Everyone However, a listing for "bathroom
knows that going to search for renovation" can return less than
anything on a major search engine 200,000. A search for "software"
like Google can often return can return more than a billion
thousands of results. But does results. A search for "custom
that mean defeat for your local accounting software" gets barely
small business? No! twenty-five thousand.
There are a lot of things that Many times people know what it is
can be done to get your local Web they're looking for and can get
site noticed by your local fairly specific with their
customer base. Five of those searches. However, if your local
techniques are invaluable in small business site isn't geared
guiding you to success. to take advantage of that, it
will either be lost in millions
1. Use Phrases of listings or excluded from your
customer's more specific searches
Phrases can make a world of a altogether.
difference in what can be found
through search engines. Type in 2. Include Location References
any single word and you're bound
to find literally thousands of Because you're aiming to reach
results. Type in specific your local audience, including
phrases and the results not only location references when choosing
drastically decrease, but they your small business keywords can
become much more relevant. also work well. This can mean
including your specific city,
For instance, a search on Google metro area, well-known landmarks
or even surrounding cities that important. If you come up with
you commonly provide services to. keywords that make sense to your
industry as a whole, but aren't
By doing this, you accomplish two words your common customers would
very different tasks. For one, use, you have failed.
you make your site known to the
people who matter most to you. Customers aren't always in tune
You can be found by your with the proper terminology of
customers looking for you in your industry. You would do well
their own location. But there's to interact often with your
an additional advantage to this. customers and find out how they
refer to the products and
When you include locations in services you offer in your own
your keywords, you eliminate a personal business.
lot of unnecessary communication.
With the abundance of people This can be done when they're in
searching for products you may be your store. It can also be done
offering, there's no limit to how through surveys. Contacting your
many customers you can't help customers, explaining that you're
that may contact you for simply trying to better serve
information. By including them by learning how they view
location, they know who you're your products and getting them to
working for and can move on to respond in their own terminology
companies that are less focused. can give you a strong advantage
in keyword advertising – with the
3. Communicate with Your added bonus of letting your
Customers customers know you really value
their input!
As with all business choices,
communication is absolutely While other companies may be
reaching out to them just as times more than those who are
vehemently as you are, you can content. If you begin to draw
sprint ahead of the competition anyone and everyone you can
by making your local small pointlessly to your site, you
business easier to find according will eventually have a large
to your customer's standards. amount of people who have a
simple distaste for you before
4. Use Honesty they even know anything about
your company.
A huge mistake many companies
make when choosing their small 5. Continually Reevaluate
business keywords, is to draw
people in dishonestly. Often, Finally, you must recognize that
they'll find out keywords that language is organic. It is
are very popular and try to jump continually changing for a
through hoops to tie those words multitude of reasons. Keywords,
to their own products. This is key focuses, key everything
not good business! changes based on fads, slang,
trends, needs, and so on. You
Instead, offer what you have must continually check on how
according to honest keywords. your keywords are performing.
You don't just want to draw
anyone and everyone that uses the Once you've found a set of
Internet. You want to draw keywords that work well for you,
customers that really are looking it would be good practice to
for your services. reevaluate them about once a
month. Check to see the
It is said by some that people popularity of those words and
who are dissatisfied with a phrases. See if they're no
company spread their feelings 10 longer being used or if they're
typically being applied to keywords, but they're negligible
something irrelevant to your compared to those mentioned here.
company. If you want to be seen, you must
remember to use phrases and
Your local small business is location references. If you want
absolutely important to you. In to be seen by the most relevant
today's information age, your Web customers, you'll need to
site can be equally important to communicate with them and be
your customers. If they cannot honest. And finally, you must
find it, you're inevitably going always remember that language
to miss out on business you changes – as do preferences -
otherwise would have had. and you have to be able to change
with it.
There are other tips for choosing
About the Author:
Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, "Small Business Maverick Secrets." Learn insider Maverick Marketing secrets you can use immediately to find new local customers and increase your sales. When you subscribe, you'll also get a FREE copy of her e-Book, "Local Small Business Internet Marketing Secrets" - learn insider secrets to marketing your local small business on the Web today! Get your FREE subscription at http://www.SmallBusinessMavericks.com.
Read more articles by: Caroline Melberg
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