sing video marketing to available homes for sale. A night
drive traffic to your web club might make a video
site is an online marketing “commercial” with soundbites from
strategy many small business partygoers. A software developer
owners and internet marketers are might make a video demonstrating
beginning to embrace, with much his latest application.
success. Having a traditional
website only allows you to reach Because Google and other search
those people who first find your engines are beginning to give
website. However, combining videos hosted on sites like
video, social networking and some YouTube preferential search
simple video marketing techniques engine ranking, it’s quite
can drive hordes of qualified possible your video could end up
visitors to your website. on the first page of search
results for your targeted
First, let’s forget the silly keyphrase. This is incredibly
videos you’ll find all over powerful and not to be
YouTube of kids running into overlooked, as this is what will
fences and demonstrating the make your video marketing efforts
newest dance move. While that well worth the time you invest in
kind of video can bring in them.
hundreds of thousands of views,
it won’t bring the targeted Consider that YouTube itself may
traffic you need. not have a huge market of people
looking for videos on “Oakland
Instead, consider making a video real estate.” But if your video
tightly targeted towards your titled “Oakland Real Estate” made
niche. A real estate agent might the first page of Google search
make a video introducing herself results (again, due to the
and showcasing a few of her preferential search results video
is receiving in the search question. This is invaluable for
engines) you’d benefit from the market research.
hundreds of people who search for
that term in Google seeing your * Leave ‘em hanging. Don’t tell
video as the #1 result and ,in the whole story on your YouTube
turn, watching your clip. hosted video – instead, tell them
just enough to incite curiosity.
With the preferential treatment Then, instruct them to visit your
videos are receiving in search site for the complete story or
results, the question then answer.
becomes, “How do I move people
from watching my video on YouTube Each of these ideas are
to actually visiting my website?” intentionally broad can be
focused indefinitely and molded
This is simple. Bribe them, at to fit your target market.
the end of your marketing video.
What follows are some ideas: The key here is catching your
audience while they’re hot;
* Offer them something for free directly after having watched our
at your site (a consultation, a video and giving them a reason to
report, free drink, demo version, continue on to your website. The
MP3 download, etc.) truth is that if you don’t, most
will simply click through to
* Poll them or ask them a another video or search result.
question they need visit your Capitalize on their attention and
site to answer. People love to tell them where to go and what to
give their opinion. You can do next – you’ll be surprised at
combine with the free offer, how many will comply!
above, by giving them the freebie
upon completion of the poll or Even if you’re no Spieldberg (I
know I’m not) you can produce simple methods.
traffic sucking videos with these
About the Author:
Watch a movie on video marketing by Michelle MacPhearson.
Read more articles by:
Michelle MacPhearson
Article Source: www.iSnare.com 
