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Video As An Advertising Tool



W


hen you go to internet        curiosity.

                    
websites that activate        

The internet as it is today    
pop-up screens in your        allows for streaming video        
browser, what you usually see are     technology that will let you view 
text and picture combinations         a whole movie online if you want  
that you usually ignore and close     to. In being able to use this     
immediately because they are          technology to grab a person’s     
bothersome and not really             attention, advertisers are        
interesting. You do pause and         getting more and more creative    
look at the pop-up screen if it       with their strategies. I will     
contains some animated pictures       look at a moving image because I  
or flashing images. When you pass     want to know what it is and what  
by a store that sells television      will happen to it. Advertisers    
sets while walking, you look at       know that I will do this and so   
the screens that have something       will the majority of other people 
playing or displayed in them.         browsing the internet.

        
Between these comparisons, you        

Even so, unless the individual 
will find the difference between      viewing the animation or video is 
still and animated images in          interested in the advertised      
terms of grabbing a person’s          product at that time, advertisers 
attention.                            will fail to convince a person to 
A still picture will remain a         spend money. Of course, this is   
still picture no matter how long      beside the point. The immediate   
and which way you stare at it. An     goal of an advertiser is to grab  
animated picture or video, on the     attention. Sometime in the        
other hand, will grab your            future, the individual will       
attention by arousing your            remember seeing the advertisement 
curiosity. Usually, it’s because      and will most likely make a       
you want to find out what happens     purchase because of that simple   
next. It’s all about arousing         memory. The memory of it is       



carried subconsciously and will       finally, relevance to the general 
resurface at a time when you need     public, its effects will be       
the product or see the product as     visibly seen in the black ink     
you pass by it in the shelves of      accountants’ use in their books   
your favorite grocery store.

      to indicate income.

           

To compare to other forms of       

Please remember that when you  
videos that grab attention, early     want to sell an idea or product,  
infants and older children are        the best way to grab a person’s   
fascinated by learning modules in     attention is by arousing his      
video form. A story book with         curiosity through the use of      
still pictures is just not enough     videos. Video is the fastest and  
to grab a child’s hyperactive         most efficient tool when it comes 
mind. Again, video grabs              to getting your message across.   
attention by acting on the            Human beings are very curious     
curiosity of the viewer.

          animals and they love good        

Curiosity is perhaps the most      stories.

                      
powerful motivator in a person.                                         
For example, the “Stargate SG1”       
are very powerful advertising         align="center">                   
tools. If an advertising video                                          
upon its creation is imbued with       humor, a bit of suspense and,         type="text/javascript">              
                                                                        
google_ad_height = 90;                                                 type="text/javascript"            
google_ad_format =                                                
"728x90_as";                                                      
                                      src="http://pagead2.googlesyndica 
google_ad_type = "text";        tion.com/pagead/show_ads.js">     
                                                                        
google_ad_channel                                   
="8710800197";                                                          
                                      
                      
google_color_border =                                             
"F5F7FB";                                 
                                                                        
google_color_bg = "F5F7FB";     
              
                                      




About the Author:

Tim McLendon is owner of BandoMarketing.com and writes on tips to improve your Internet Home Business.

Article Tags: attention, curiosity, video



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