span either immediately re-directing
class="cap">T he them to your sales letter page,
page where you place your or you can ask them to confirm
signup box is called a squeeze their opt-in by checking their
page. Since you may have multiple email. More about this second
signup boxes located on different technique later, but for now the
websites, you should designate a best thing is to simply re-direct
main one where you will direct them to your sales page.
traffic to when you do other
You may think that by
forms of marketing. implementing a squeeze page
A squeeze page is a web page with you’re going to lose out on a
no links to any other pages. A whole bunch of visitors not
potential subscriber comes to seeing your main sales page
your page (let’s call them a because they don’t want to
suspect for now) and all they can opt-in. The truth is why you
see is your offer followed by an should worry about losing these
opt-in box where they can enter low quality suspects? Squeeze
their name and email address and pages really do work and you’ll
a subscribe button. The idea is come across them all the time in
to squeeze your suspect into many different niche markets.
becoming a prospect. The way you
Think of it this way, its
do this is to provide just enough better to have a warm lead than
(but no more) information about no lead at all. If you read any
your product/service/e-zine to kind of marketing material you’ve
make them want more. In order for probably come across the saying
them to receive what they want that it takes an average of 7
they have to enter their name and times for a prospect to see a
email into your opt-in box.
sales message before actually
Once they press the submit deciding they want to buy. If you
button you have a choice of don’t get subscribers opted in to
your database then you’re going
• Make sure the signup box is
to need 7 times more traffic in highly visible and the first
order to make that sale. Get them thing that you see when the page
opted in.
loads.
Some people like to set up a
• If you’re giving something
one page mini-website devoted to away for free, include a photo or
the newsletter alone. This is a image of the cover (or generate
good idea because it can help one yourself if it is an original
organize your list product).
building efforts when you
It is worth your while to
implement other forms of implement all of these techniques
marketing.
so that you can capture as many
There are several things you signups as you
need to do in order to make sure can.
signatures). >
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