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No Doubt

Using RSS Feeds For SEO



O


ne of the most important        site flagged as a spam site.      
factors of getting your web     However, you can set up a sidebar 
site noticed by the search      on your main site to display      
engines is having lots of fresh       headlines relevant to the topic   
keyword-rich text content on your     of your site next to your own     
site. Getting this has never been     original content, or you can      
easier, thanks to RSS. RSS stands     create a “news” section of your   
for “Rich Site Summary,” and it       site with 2-3 RSS feeds           
is a way for site owners to           displaying headlines, forum       
syndicate their site content to       threads, or blog entries on your  
other sites, sharing headlines        site topic.                       
and article extracts. Because it                                        
is so easy to set up, RSS is          To display RSS feeds on your      
often referred to as “Real Simple     site, you will have to install    
Syndication.”                         software to your server and       
                                      convert the pages where you would 
RSS feeds provide a simple way to     like to place the feeds to PHP.   
add keyword-rich content to your      Don't worry-this is far easier    
site that automatically updates       than it sounds. The “Lesson       
itself on a weekly or even daily      Resources” section below includes 
basis. You can easily add an RSS      information on a free and easy to 
feed to your site that will           use tool that will allow you to   
continue to provide fresh content     display feeds, as well as several 
for as long as you keep it there,     sites where you can start looking 
and this kind of dynamic,             for relevant feeds.               
keyword-rich content will get                                           
your site noticed by the search       To display RSS feeds on your      
engines. You would not want to        site, you will need to convert    
create a site with nothing but        the pages where you will place    
RSS feeds, as this will get your      the feeds to PHP. In popular HTML 



editors such as Dreamweaver, you      Carp will give you a short piece  
can do this simply by changing        of code to paste into your PHP    
the “.html” file extension to         page. This includes a placeholder 
“.php”. It is possible to display     RSS feed URL.                     
RSS feeds as Java scripts within                                        
HTML pages, but you should avoid      Now that your site is ready to    
this as search engines can not        display RSS feeds, you will need  
currently read Java scripts.          to find some feeds relevant to    
Although the Java scripts will        your site. When you find the      
display for human visitors, for       feeds you want to use, you simply 
the search engines it will be as      need to copy the URL and use it   
if they don't exist.                  to replace the placeholder feed   
                                      URL created by Carp. The          
Once you have converted the           following sources will help you   
necessary pages to PHP, you will      search the quickly growing number 
need to get software that will        of feeds that are out there for   
allow you to display the feeds.       the asking.                       
Gecko Tribe offers a very easy to                                       
use RSS to HTML converter called      RSS Feed Search Engines           
Carp (). They offer a free                                              
version that displays a small ad      You can search for relevant RSS   
(“Newsfeed displayed by Carp”)        feeds by going to this search     
under each feed you ad to your        engines and doing searches        
site. There is also a paid                                              
version which has more powerful       Bloglines ()                      
features and doesn't include an       BlogPulse ()                      
ad. Follow their very simple          Findory Blog Search ()            
instructions to install the           Gigablast Blog Search ()          
software to your site server. At      IceRocket Blog Search             
the end of the set up process,        (http://www.icerocket.com/?tab=bl 



og)                                    google_color_bg = "FFFFFF"; 
Feedster ()                                                             
Technorati ()                          google_color_link =         
                                      "0000FF";                         
  type="text/javascript">                       
                                                                        
google_ad_height = 15;                              
                                                                        
google_ad_format =               "728x15_0ads_al";                     type="text/javascript"            
                                                                        
google_ad_channel =                                         
"3545651507";                         src="http://pagead2.googlesyndica 
                                      tion.com/pagead/show_ads.js">     
google_color_border =                                             
"FFFFFF";                                                 
                                      




About the Author:

John Case is the author of the Complete SEO Training Course (http://www.complete-seo-training.com/) and maintains an experimental advertising site at http://www.awordsworth1000pictures.com/

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