f you run a business form, you have recorded the
online you know how information so you can make
important it is to use contact in the future when you
email when you do your have something of interest to
advertising and marketing share.
campaigns. This is one of the
most popular ways of reaching There is one catch to this
customers online. Those who though. Email marketing is one of
engage in it know full well how the best known ways to market
vital it is to their marketing your products to the masses, but
efforts. By engaging in email it does have its drawbacks. As
marketing, they know that email you probably know, spam is a
can catapult their sales through problem that will not go away.
the roof. The government is trying to curb
it, but that effort will not last
The thing about this is it long, because spammers know how
doesn't matter whether you are a to get around the system. So in
small or large business, you have order for companies to get around
access to email. Therefore you this problem, they use what is
should use it as a means of known as opt-in email.
marketing to your customers. Do
you have a website? If you do, Opt-in email works for the
are you collecting email benefit of both you and your
addresses from your visitors? The visitor. When your visitor comes
best way to market online using to your site and sees your offer,
email as the advertising medium there will be a request for his
is by placing a form on your or her name and email address.
website that collects each That person signs up for your
visitor's name and email address. offer. The user then gets an
When the person fills in the email from you asking for
verification of the email address the collecting and sending of
that was provided. The email email, leaving you free to take
states clearly the person is care of growing your business.
willing to accept offers by Using a list service may cost you
email. Once they click on that money, but with all of the email
link or reply to verify the notifications and rejections that
address, your system records that may come your way, it can be well
information and that's it. Since worth it.
the user did agree to receive
future mailings from you it is Opt-in email is a viable method
not considered spam. to make money online. People who
use the system properly make a
As for the system that is used, lot of money with it. So opt-in
most companies prefer to use a email does work.
third-party list service. This
type of company handles all of
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
Article Source: www.iSnare.com
