o you have an Internet new. Direct marketers have been
marketing strategy for your using results tracking for years,
online business? You and it can easily be adapted for
should. Internet marketing and the Internet. The key is to come
Internet advertising, when done up with a way to measure the
properly, can drive traffic to results of Internet advertising
your website and practically accurately. If you're tracking is
double your sales overnight. In not accurate, there is little to
fact, advertising your site may no point in doing it.
be the only way for you to
compete with larger, more To make sure their tracking
established competitors. results are accurate, many direct
marketers use a trick known as
While there are many different split testing. Split testing uses
forms of Internet marketing a specific key or tracking device
strategy that you can employ, one to associate a sale with the
of the easiest and most reliable advertisement that produced the
forms is results tracking. When sale.
you track the results of your
Internet advertising campaigns, For example, in a print ad, the
you can quickly learn what works key or tracking device that may
and what doesn't work. For be used could be a specific phone
obvious reasons, this method is number or extension. When a
much better than a random hit and customer utilizes the number or
miss advertising method, which extension, the marketer knows
can turn out to be quite costly, exactly which ad drove the
not to mention ineffective. customer to seek out the
advertised product or service. If
Of course, this form of Internet the same ad produced repeated
marketing strategy isn't anything sales, the marketer knows that
the advertising is effective and
worth doing again. On the other For example, let's say that on
hand, if the ad didn't even one of the pages, you received a
produce enough sales to pay for total of 2,000 page views and 20
the advertising, then the sales. This means that you have a
marketer knows not to try that success rate of one percent. Not
again. bad. This is the average for both
direct mail advertising and
The same split testing method Internet advertising. Now that
used by direct marketers can you have this information, you
easily be adapted and have statistics you can rely on.
incorporated into your Internet You can test other pages to see
marketing strategy, allowing you if they perform better or worse.
to determine exactly how You can also adapt the original
effective or ineffective your pages to see if your changes have
Internet advertising is. any effect on the sales outcome.
For example, try adjusting
To track the success and failure headlines, graphics, text, and
of Internet advertising, most anything else you can think of.
Internet marketers typically use Then, compare the results of
some sort of tracking software to these changes to the original
associate the key with sales. A results.
simple way to do this is to
develop two web pages that After you have tested different
feature two different ads. You variations of your Internet
can then track the sales results advertising, you can quickly
of each ad to see which worked determine exactly what works and
best, and if necessary, adjust what doesn't. Your Internet
your Internet marketing strategy market strategy and any future
accordingly. advertising that you do can then
be adjusted accordingly. If you over again on advertising that
succeed, you may be able to doesn't
double your sales without
throwing away good money over and
About the Author:
Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.
Read more articles by:
Cliff Posey Jr
Article Source: www.iSnare.com 
