ooking for a great and using them to their best
Internet marketing research advantage:
tool? Look no further than
Wordtracker. This indispensable 1. Build a list of keywords you
tool will tell you exactly how think people are using to search
popular particular keywords are for products in your area of
in relation to how many sites are interest: All you need to do here
ranking under them. And that is put yourself into the shoes of
tells you how easy or difficult your potential customers. What
it will be for your site to rank words would YOU use to describe
under those keywords, as well as something you didn't know very
how much traffic you can expect much about? Formulate a list of
to get from them. 100 to 200 words and phrases.
In fact, this research can be 2. Refine your keyword research
used in almost all aspects of in Wordtracker: Read my 2-part
starting and running a profitable blog post for a great
online business: from identifying introduction to this keyword
viable niche markets, to tool. Then go to Wordtracker and
optimizing your site for the plug in your keywords to get a
search engines, to running list of related words, find out
successful pay-per-click exactly how many people are
campaigns. searching for them, and see how
many sites are ranking under
And identifying hot keywords is a them. (NOTE: The paid version is
breeze when you use the best far superior to the free
Internet marketing research tool version.)
available to you -- Wordtracker.
Here are five easy steps for 3. Check out the competition: Not
finding top-performing keywords all of the "competing" sites in
Wordtracker will be real keywords will generate. And it
competitors. So type your most will also allow you to see which
promising keywords into the words convert the best.
search engines and size up the
sites listed under those terms. 5. Spread your keywords to the
far corners of the 'Net: Put your
Are they selling something keywords EVERYWHERE, including
entirely different? Do their your website copy and code and in
sites look unprofessional and your opt-in offers -- and watch
have no opt-in forms? Are they your traffic numbers soar!
offering something for free that
you want to sell? By looking at Once you've completed these five
the sites that come up on the steps, you could see huge gains
search pages, you'll know who the in your traffic and conversions.
competition really is and what To get more information about how
you have to do beat them. to take advantage of this
Internet marketing research tool,
4. Test your keywords using check out the "Marketing Tips"
pay-per-click ads: Once you've newsletter at
further refined your list, test http://www.marketingtips.com/news
them out in pay-per-click letters/.
campaigns. This is the FASTEST
way to see how much traffic these
About the Author:
Derek Gehl is CEO of the Internet Marketing Center, which has been teaching real people how to make real money on the Internet since 1995. Sign up for IMC's informative free newsletter at http://www.MarketingTips.com.
Read more articles by:
Derek Gehl CEO Internet Marketing Center
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