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Use Link Bait To Catch Better Rankings
first heard of the term rankings.
"link bait" from Aaron Wall
(www.seobook.com) at SEO You don't have to be a big brand
Book or have a lot of money to create
(http://www.seobook.com/archives/ link bait. Many people have
001113.shtml) when he mentioned created link bait on
it back in a post on his SEO blog purpose—and many have created
back in August of 2005. He says link bait without even knowing
in his post that if "you are in a it. It doesn't have to cost that
field that can't build links much to create something that
naturally create linkbait". What people will link to. For example,
really is link bait? It's it's sometimes difficult—if not
something on your web site that impossible—to get your
causes someone to link to you. competitors to link to you. But,
Aaron gives some examples in his consider this—take, for
post, but a classic example of example, the case of Andrew. He
link bait would be the works for a high tech company
Subservient Chicken web site by with a lot of competition. Andrew
Burger King. So many people ended recently took his digital camera
up talking about that web site to an industry convention where
that they linked to it—it he took photos of many of the
currently enjoys about 29,300 attendees, the booths, and some
links according to Yahoo!, and of the after-hours events. He
ranks number one on Google for posted the photos on his web site
the word chicken. By creating after the convention, sent out a
something on your web site that's few emails to his colleagues and
funny, controversial, other industry insiders he met at
informative, or creative, it will the convention. Before he knew
gain natural links—which is the it, most of Andrew's competitors
key to top search engine were linking to his web site and
the photos he took. that your web page about link
bait will get links from other
One way to create link bait is to web sites. This is a phenomenon
get ranked well for phrases that that I've been following since
will become popular in the 1996 when I created my first
future. As I sit here writing "link bait" type of web site. If
this article, the term "link you're a search term innovator,
bait" might be a good target if people will link to you—and
you're in the search engine links from other web sites mean
marketing industry. By searching better search engine rankings.
Google for the following:
allintitle:"link bait" you can One of my ‘pet projects' over
determine about how many web the years (since I started doing
pages on the internet are search engine optimization in
targeting that search phrase. 1996) has been to follow the
Right now, as I write this, news—and if there's a topic
Google returns 25 results. Since that I am passionate about I
that's not very many, writing usually create a web page or a
content about link bait would be web site about the subject within
a good thing for your web site. minutes of the ‘breaking news'.
By informing the search engine In the cases where I have a web
marketing industry about link site about a particular topic and
bait—and because the term is there's breaking news about that
new, there's a chance that others subject, I immediately post it on
will search for it as it becomes my web site. Since I'm one of the
a more popular phrase. As that first to have information about
phrase becomes more popular, that subject, I end up ranking
others will need something to well fairly quickly—sometimes
link to—and by ranking well for within 24 hours. Other people
that phrase there's a good chance follow suit and post information
on their web sites about that Sheet that he recently created
topic—but since my site is (http://paulenglish.com/ivr/).
already ranking well for that Mr. English is now enjoying
search phrase, they end up thousands of links to his web
linking to me. What they don't site because he created a web
realize is that they've fallen page that's helpful to all of us.
for my "link bait" which catches Not only that, because of his
them—they're actually helping cheat sheet that he's posted on
me by linking to me and I end up his site, companies are now
ranking well in the search seeing a backlash according to an
engines for a very long time, article posted on Yahoo!
sometimes even many years. How (http://news.yahoo.com/s/nf/20060
can you take advantage of this? 118/tc_nf/40949). "Companies that
If there's news in your industry, rely on automated call centers
be the first to post it on your have been weathering a consumer
web site (or add a new page to backlash in recent weeks..."
your site). Be the first to get reports the article. I don't have
it to show up in the search access to the number of visits to
engines and other people will Mr. English's web site, but I
link to it naturally. would suspect that he's getting a
lot of traffic based on all the
Create an entirely new web site high-quality links that he
on a new topic. The new site has—and I would suspect that he
could be funny, controversial, or hasn't requested any of them.
just informative. Take, for
example, Paul English's IVR Cheat
About the Author:
Bill Hartzer manages the Search Engine Marketing division of MarketNet, Inc. (http://www.marketnet.com), a leading full-service interactive design and development firm in Dallas, Texas. Hartzer recently joined MarketNet, where his vast experience significantly bolsters MarketNet's already robust search engine marketing offerings.
Read more articles by: Bill Hartzer
Article Source: www.iSnare.com
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