sability - is one of the
latest notions that busted Even if it took many years for
into our lives recently, SEO to be treated seriously by
besides Search Engine marketers, I think no business
Optimization and Accessibility. can afford to waste years when it
All three notions appear to be comes to their website usability.
very important for everyone who Why is that? Make some
struggles to gain some clicks or calculations please. Considering
impressions on the web, but all the fact that more then 50% of
the theory standing beside these online customers abandon their
notions seems to me a little bit shopping carts and it is
too much. And I'm going to estimated that online shopping
explain why. will represent a 30 billion
dollars business in the next 5
I recently started to work on a years, how much money a company
project about usability - theory will lose by not taking into
and practice in online stores - considerations the user needs and
trying to prove that every expectations? Who is willing not
marketing department not to be part of this huge profit by
considering usability as a major ignoring online customers?
point in developing an online
store will cause major loses for What is to be done for these
their company. SEO is very marketers? There are a lot of
seriously treated by these articles about usability on the
marketing departments but web and a lot of websites for
usability and accessibility, even testing purposes. I did that
if they do not represent a new myself. I took a website, term in web developing, are still href="http://www.nicewallpapers.i
considered unimportant factors in nfo"
business strategy. title="http://www.nicewallpapers.
info" customers' websites. But most
target="_blank">http://www.nicewa important is that I'm aware that
llpapers.info and tested usability matters and I have to
users' responses to every little center my websites on what user
change made in layout, labeling wants and needs.
or link structure. And I've
applied all the new stuff in my
About the Author:
I am studying usability of online stores as part of my university graduating project and applying it in layout design at my daily job at Analecta - a well known web design studio. My playground is http://www.nicewallpapers.info
Read more articles by:
Lucica Ibanescu
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