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Usability Not Such A Complicated Thing



U


sability - is one of the                                          
latest notions that busted      Even if it took many years for    
into our lives recently,        SEO to be treated seriously by    
besides Search Engine                 marketers, I think no business    
Optimization and Accessibility.       can afford to waste years when it 
All three notions appear to be        comes to their website usability. 
very important for everyone who       Why is that? Make some            
struggles to gain some clicks or      calculations please. Considering  
impressions on the web, but all       the fact that more then 50% of    
the theory standing beside these      online customers abandon their    
notions seems to me a little bit      shopping carts and it is          
too much. And I'm going to            estimated that online shopping    
explain why.                          will represent a 30 billion       
                                      dollars business in the next 5    
I recently started to work on a       years, how much money a company   
project about usability - theory      will lose by not taking into      
and practice in online stores -       considerations the user needs and 
trying to prove that every            expectations? Who is willing not  
marketing department not              to be part of this huge profit by 
considering usability as a major      ignoring online customers?        
point in developing an online                                           
store will cause major loses for      What is to be done for these      
their company. SEO is very            marketers? There are a lot of     
seriously treated by these            articles about usability on the   
marketing departments but             web and a lot of websites for     
usability and accessibility, even     testing purposes. I did that      
if they do not represent a new        myself. I took a website, term in web developing, are still     href="http://www.nicewallpapers.i 
considered unimportant factors in     nfo"                              
business strategy.                    title="http://www.nicewallpapers. 



info"                                 customers' websites. But most     
target="_blank">http://www.nicewa     important is that I'm aware that  
llpapers.info and tested          usability matters and I have to   
users' responses to every little      center my websites on what user   
change made in layout, labeling       wants and needs.                  
or link structure. And I've           

                              
applied all the new stuff in my       






About the Author:

I am studying usability of online stores as part of my university graduating project and applying it in layout design at my daily job at Analecta - a well known web design studio. My playground is http://www.nicewallpapers.info


Read more articles by: Lucica Ibanescu

Article Source: www.iSnare.com


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