ery few professional sites This isn’t a matter of an
these days can claim to be interesting graphic, cool bit of
unique. This isn’t to say code, or elaborate flash intro
that they don’t look good. The page. It’s a matter of designing
clean look that many websites your site with the intent to
favor is not due to laziness or stand out. It’s about going
ineptitude; it is intentional. beyond the safe, well-traveled
Most business websites these days path of white backgrounds and
are graphic-light, often having file tab links and setting up
little more than a logo and your site to catch the eye. You
perhaps an image or two off to don’t want a visitor to come away
the side. Above and beyond that, with different information than
they may have some button links every other site in your field;
which are only graphics in the you want the visitor to come away
sense that they were created by a with an entirely different
graphics program. experience.
These websites are clean, But it’s not all about
presentable, and best of all they ingenuity. Creativity is key,
are what people expect. They are but that creativity has to be
the respectable web standard, the tempered with the user’s
baseline for web design.
experience in mind. A site where
But they are not unique. the links are made to resemble
Changes in colors and varying airplanes trailing banners and
graphics do not make a site fly around the site randomly is
unique; they make it a separate certainly unique, but it’s also a
site. A website worthy of the lot harder for the visitor to
term unique has to do more than travel about your site. This is
make the changes allowed by the the precarious balance of unique
forms it works within; it has to web design; making your website
use different forms entirely.
both look and function in
original ways, but still be just conclusion about your website
as easy to use as a before reading the first line of
run-of-the-mill, text, due simply to the layout
black-text-on-white-background and the graphics. All you have
website.
to worry about is making that
With risks come rewards, and impression a good one.
leaving the safe, easy path is
always risky. It is the norm
user’s experience because it is align="center">
exactly what the user is used to,
exactly what the user expects to experience. The bland and basic type="text/javascript">
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About the Author:
Dustin Schwerman is the primary web designer at Truly Unique--Custom Website Design (http://www.trulyuniqueweb.com). Truly Unique specializes in impressive, custom sites designed to capture the essence of the businesses they represent.
Article Tags: make, site, unique
