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Understanding The Game Of Search Engines



W


hen I started my              it is the place from where all of 
e-business, I ask my          us get our business.              
web-designer friend to                                          
make a site which is really           Every search engine has it's own  
brainstorming. He did me a great      criterion of ranking and it's     
favor and really made an              clear from the fact that when you 
excellent site. My site's design      do a search on Yahoo or Google or 
is fabulous, it's graphics are        any other search engines there    
mind blowing and coding is            results vary. Here is the listing 
superb. But now what? What I seen     of some of the Top Search Engines 
in the coming days, I am not          and a few noteworthy points about 
earning a single penny because no     all of them. Know which engines   
one is visiting my site.              get you more bangs for the buck?  
                                                                        
I think for a while that why all      Google                     
this is happening, then I make a                                        
search on Yahoo and see the first     Google has increased in           
site which is coming on the top.      popularity tenfold the past       
It doesn't have a good design         several years. They have gone     
like mine but still he is making      from beta testing, to becoming    
good money. Then I came to know       the Internet's largest index of   
that the site's design is             web pages in a very short time.   
meaningless if site's ranking on      Their spider, affectionately      
search engines is not good.           named "Googlebot", crawls the web 
                                      and provides updates to Google's  
When it comes to search engine        index about once a month.         
every ear just not hears it but                                         
listens it's every aspect and try     Google.com began as an academic   
to locate it's presence in his        search engine. Google, by far,    
site. Well why not it be done as      has a very good algorithm of      



ranking pages returned from a         editor, and if approved will      
result, probably one of the main      appear in the next index update.  
reasons it has become so popular                                        
over the years. Google has            AltaVista                  
several methods which determine                                         
page rank in returned searches.       Many who have access to web logs  
                                      may have seen a spider named      
Yahoo                          'scooter' accessing their pages.  
                                      Scooter used to be AltaVista's    
Yahoo! is one of the oldest web       robot. However, since the Feb     
directories and portals on the        2001 site update, a newer form of 
Internet today, and the site went     Scooter is now crawling the web.  
live in August of 1994. Yahoo! is     Whichever spider AltaVista uses,  
a 100% human edited directory,        it is one of the largest search   
and provides secondary search         engines on the net today, next to 
results using Google.                 Google.                           
                                                                        
Yahoo! is also one of the largest     It will usually take several      
traffic generators around, as far     months for AltaVista to index     
as web directories and search         your entire site, although the    
engines go. Unfortunately,            past few months scooter hasn't    
however, it is also one of the        been deep crawling too well.      
most difficult to get listed in,      Unlike Google, AltaVista will     
unless of course you pay to           only crawl and index 1 link deep, 
submit your site. Even if you pay     so it takes a good amount of time 
it doesn't guarantee you will get     to index your site depending on   
listed.                               how large your site is.           
                                                                        
Either way, if you suggest a URL,     AltaVista gets most of its        
it is "reviewed" by a Yahoo!          results from its own index,       



however they do pull the top 5        Inktomi provides results to a     
results of each search from           number of sites. Some of these    
Overture (formerly Goto).             are America Online, MSN, Hotbot,  
                                      Looksmart, About, Goto, CNet,     
Inktomi                        Geocities, NBCi, ICQ and many     
                                      more.                             
Inktomi's popularity grew several                                       
years ago as they powered the         Lycos                      
secondary search database that                                          
had driven Yahoo. Since then,         Lycos is one of the oldest search 
Yahoo as switched to using Google     engines on the Internet today,    
as their secondary search and         next to Altavista and Yahoo.      
backend database, however Inktomi     Their spider, named "T-Rex",      
is just as popular now, as they       crawls the web and provides       
were several years ago, if not        updates to the Lycos index from   
more so.                              time to time. The FAST crawler    
                                      provides results for Lycos in     
Their spiders are named "Slurp",      addition to its own database.     
and different versions of Slurp                                         
crawls the web many different         The Lycos crawler does not weigh  
times throughout the month, as        META tags too heavily, instead it 
Inktomi powers many sites search      relies on its own ranking         
results. There isn't much more to     algorithm to rank pages returned  
Inktomi then that. Slurp puts         in results. The URL, META title,  
heavy weight on Title and             text headings, and word frequency 
description tags, and will rarely     are just a few of the methods     
deep crawl a site. Slurp usually      Lycos uses to rank pages. Lycos   
only spider's pages that are          does support pages with Frame     
submitted to its index.               content. However, any page that   
                                      isn't at least 75 words in        



content is not indexed.               submit your site. If your site is 
                                      generally non-business related,   
Excite                         you can submit your site to Zeal  
                                      (Looksmart's sister site), or if  
Excite has been around the web        you are a business, you can pay a 
for many years now. Much more of      fee to have your site listed.     
a portal than just simply a           Either method will get you listed 
search engine, Excite used to be      in Looksmart and its partner      
a fairly popular search engine,       sites if you are approved.        
until companies such as Google                                          
seemed to have dominated the          Once you have submitted your      
search engine market. As of           site, and it is approved for      
recently, Excite no longer            listing it will take up to about  
accepts submissions of URL's, and     7 days for your site to be listed 
appears to no longer spider. To       on Looksmart and its partner      
get into the Excite search            sites.                            
results, you need to be either                                          
listed with Overture or Inktomi.      AOL Search                 
                                                                        
Looksmart                      America Online signed a multiyear 
                                      pact with Google for Web search   
Getting a listed with Looksmart       results and accompanying          
could mean getting a good amount      ad-sponsored links, ending        
of traffic to your site.              relationships with                
Looksmart's results appear in         pay-for-performance service       
many search engines, including        Overture Services and Inktomi,    
AltaVista, MSN, CNN, and many         its algorithmic search provider   
others.                               of nearly three years.            
                                                                        
Looksmart has two options to          Ok, now you have got a better     



understanding of search engine's      right? So take some time to       
game and finally you come to know     register with these search        
which search engine is best for       engines as soon as possible and   
you and which one is leading in       watch the traffic grow.           
today's Internet World. In                                              
nutshell, the thing which every       Copyright 2005 Raamakant S.       
e-entrepreneur wants is Top           

                              
Search Engine Ranking. Isn't it       






About the Author:

Raamakant S. is Author of "The e Success Code". An "entire Internet Marketing Encyclopedia" covers almost every topic of Internet marketing. If you've ever dreamed of having your own Internet Business that produces thousands of dollars each and every month, visit: http://www.theesuccesscode.com/


Read more articles by: Raamakant S.

Article Source: www.iSnare.com


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    Understanding The Game Of Search Engines