Understanding How Meta Tags And Title Tags Impact SEO

< span                            tags                            class="cap">Meta         What are meta tags?          tags contain information         Most commonly, there are three  about a website. To the SEO           types of meta tags that a SEO      (search engine optimization)          expert will focus on:           industry, meta tags and title          1. title tags                   tags are critical to assist with      2. meta description                search engine rankings. Think of      3. meta keyword                 these tags as your way to help         Tip: To review meta tags for a  influence how you define the          page type “Ctrl + u” when your     topic of an individual webpage.       Internet browser window is open    Understanding Search Engine           (Firefox only).                 Results:                            Title Tags:                  When you go to a site such as       Title tags are the words seen   Google and perform a search for a     on the top left hand corner of     keyword phrase, the site returns      your internet browser. For         ten (10) results and each result      example, visit http://CNN.com and  entry has 3 sections:              look in the top left hand corner.  1. Title of the page (title        You’ll see the text “CNN.com -     tag)                                  Breaking News, U.S., World,        2. Description (meta description      Weather, Entertainment & Video     or snippet of text)                   News.” This text is the title tag  3. Destination URL (address of        and it help identifies to the      the webpage)                       search engines what your page is   Let’s review how meta tags and     about. There is a character limit  title can influence search engine     on how much text a search engine   results. Title tags are               will read. As a best practice be   technically a different tag, but      specific, but descriptive and try  for purposes of illustration,         to keep the title tag under 100    we’ll group them under meta           characters or 10-12 words.      Meta Description Tags:          phrases. Meta keyword tags should  The meta description is a text     be less than 500 characters.    statement that gives an abstract       The Role of Keyword             about what the page is about.         Research:                       Search engines can only read           An SEO professional conducts    about 255 characters, so most         keyword research to get a          descriptions are limited to 1-2       magnitude of what keywords are     sentences. What is significant        popular among search engine        about the meta description tag is     users. This information is useful  the potential opportunity to          to incorporate these keyword       influence how your page appears       phrases into the webpage’s         in a search engine. The 1-2 lines     content. The webpage’s content     of text under the title of a page     and keyword research play a role   in a search engine can be             in guiding the SEO professional    influenced by the meta                towards what information should    description tag.                   be included within meta tags on a  Tip: PDF’s do not have meta        given page.                     descriptions. To influence the         Creating Meta Tags Onsite or    text in a search engine result,       Outsource?                      focus on the first visible text        Depending on your industry,     available. The first text phrase      time constraints and budget will   on the PDF will act as a              influence the decision to perform  substitute for a meta description     keyword research and create meta   tag.                               tags in-house or to outsource to   Meta Keyword Tags:              a professional search engine       What keywords are important        optimization agency. As a          within your page’s content? The       benchmark, do you currently rank   meta keyword tag is an                in the top 30 results (pages 1-3)  opportunity to highlight and          in a search engine for a keyword   reinforce important of keyword        phrase you think a customer would  type in? The more competitive the     engines what your site is          industry, the more benefit you        about.   will find consulting with an SEO      About the                       firm.                              Author Many search engine                 id="authorbio"                     optimization agencies recommend       class="membersnoticewhite">conducting in depth keyword           href="http://www.keithhanks.com/"  research, followed by                 >Keith Hanks is an Account     implementation of keyword phrases     Manager at into existing content. Modifying      href="http://www.twentysix2.com/"  the webpage’s content by              >Atlanta search engine             incorporating popular keyword         optimization agency            phrases will help improve the         TwentySix2 Marketing. He has a     page’s ability to rank for a          passion for given keyword phrase. The process     href="http://www.twentysix2.com/s  is completed with the creation of     earch-engine-optimization-seo-ser  meta tags and title tags as a         vices.html">Atlanta SEO            compliment to the on page             agency services and Atlant     content. The result will be a         web design                         circular process that leverages       services. <  descriptive on page content to        div>                               help identify to the search            Published At: www.isnare.com Permanent Link: http://www.isnare.com/?aid=243976&ca=Internet Article Tags: keyword, meta, search ...Archive >>