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Two Search Engine Optimization Myths Debunked



S


earch engine optimization,      site a certain number of points.  
or SEO, is one of the most      The number of points the link     
cost effective ways to          gives your site is determined by  
market your business on the web.      dividing the number of points     
The problem is, that there are so     that that page has by the number  
many myths and rumors about SEO,      of links it has to other          
that it is hard for most              websites.                         
webmasters to know what to do, or                                       
even how to choose the best SEO       Google PageRank is becoming       
services for their site. In this      increasingly unreliable, too. In  
article, I will debunk two            the most recent update, millions  
popular SEO myths.                    of webpages were changed to a     
                                      PageRank of 0, for no apparent    
SEO Myth #1: Google PageRank is       reason.                           
very important                                                          
                                      SEO Myth #2: Meta tags determine  
Google Page Rank is way               your rankings                     
over-valued by many webmasters.                                         
It is not unusual for a website       The major search engines pay      
with a PageRank of 2 to outrank a     little or no attention to your    
website with a PageRank of 5. The     meta tags when ranking your       
reason is that PageRank is only       website. This is because meta     
an indicator of one of many           tags are too easy to optimize for 
factors, and PageRank is not even     the search engines, but not be    
a reliable indicator, at that.        relevant, since your visitors do  
                                      not see them.                     
GooglePage Rank is simply a                                             
measurement of how many pages         The meta description tag is used  
link to you. Every page that          by search engines to display in   
links to your site gives your         search results, so it is          



important, since searchers see        There are two things that ARE     
it. But your meta description tag     important in SEO - the content on 
still bears little weight to your     your webpages, and quality links  
site's ranking.                       pointing to your website.         
                                      

                              






About the Author:

Get search engine optimization services @ VendorSeek.com.


Read more articles by: Gabriel Adams

Article Source: www.iSnare.com


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