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Tripping SEO Traps



T


he contract arrived and         cause the overall site to be      
read in part, "A keyword        penalized for the 'get rich       
density of 10 percent in        quick' mentality that requested   
required." The writer who had         the article.                      
originally agreed to craft an                                           
article based on a keyword let        Keyword stuffing is also a        
out a low whistle as a mental         problem in Meta title information 
image of the finished product         and other descriptions. When you  
assaulted his good sense.             compromise the message of your    
                                      website to get visitors to your   
In a five hundred word article        site, it is possible that your    
this would mean the keyword would     site will not have anything       
be used fifty times. That's not       relevant to say to your visitor   
bad if the keyword is 'the', but      because it reads like a foreign   
for a product keyword or phrase       language or broken record.        
this is called 'keyword                                                 
stuffing'. The practice is not        Perhaps it is a lack of patience, 
limited to online content.            but there are many online         
                                      businesses that can't seem to     
In the end, an article with a         wait for legitimate SEO           
keyword density that high does        strategies to take effect. Many   
not connect well with readers.        of these individuals will spend   
You may ask yourself why someone      hundreds of dollars with SEO      
would request an article like         firms that promise top ten        
this. The answer is simple - the      listings. What many of these      
belief that this approach helps       'businesses' do is find a search  
them achieve higher rankings in       term nobody is using (and may not 
search engines. The truth is this     even be related to your product   
article will eventually be            or service) and optimize your     
detected as spamming and will         website through Meta titles and   



other html language to ensure         taking this approach you will     
that an often bizarre term comes      also find that your site visitors 
up first in the search engines        will have the best opportunity to 
when that exact term is used. If      take your site, products and      
you're asking yourself how this       services seriously.               
helps, you have just asked a very                                       
good question.                        Techniques like 'keyword          
                                      stuffing' are generally a         
The old adage that there is "no       turn-off to both search engines   
such thing as a free lunch" is        as well as visitors. In the end   
true in site optimization             what use is increased site        
strategies. The proper                traffic if you have little        
strengthening of your site            substance to sustain the visit    
position takes time, instruction      and maintain the long-term        
and a deference to honorable SEO      connection with potential         
techniques that result in             clients.                          
positive long-term rankings. By       

                              




About the Author:

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com


Read more articles by: Scott Lindsay

Article Source: www.iSnare.com


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