he Internet is providing it is to compliment it.
your brick-and-mortar
business an opportunity to As you develop your online
serve your customers online. presence you are all of a sudden
Having an web presence doesn’t in the convenience business. But
mean that you will abandon your convenience is meaningless if
brick-and-mortar business, rather your customers can’t trust you.
one becomes the extension of the Trust and convenience doesn’t add
other. Making that transition up to anything unless your
from a brick-and-mortar business customers can find your site
to an online business can be a online. And, if you are too
challenging task. Having an expensive all the trust in the
online presence is going to world will not help you to close
compliment your existing the sale.
business, but it is going to
require a real commitment from Planning
you and your employees.
Proper planning is everything! To
Whether or not your improve your chances for
brick-and-mortar business becomes succeeding online, you must have
a click-and-order business, your goals. As you map out your online
initial goal must be to integrate strategy set measurable
your online presence into your objectives. It’s not enough to
existing business infrastructure. hire a web developer to build you
Wal-Mart, Staples, and many other a site and hope for the best. Be
successful brick-and-mortar clear about what the transition,
businesses have made the or expansion, to the Internet
transition. Moving online doesn’t means to your business. Make
mean abandoning your conscious decisions about
brick-and-mortar presence, rather expanding business into
cyberspace, and consider its as Wal-Mart and Blockbuster.
impact on your sales, marketing, Bricks-and-clicks is a popular
customer service, and all other system because it offers best of
business processes. both worlds, online convenience
without the shipping charges.
Bricks-and-Clicks With this system customers can
order online and pick up at a
Bricks-and-clicks is a business local store at a later date. For
model that unites offline example, you may have an
(bricks) and online (clicks) accounting firm that creates a
presences. Sometimes, referred to website to enable clients to
as click-and-mortar or upload payroll data for
clicks-and-bricks. This model has processing.
been traditionally implemented by
brick-and-mortar businesses such
About the Author:
Small business success.
Read more articles by:
George Meszaros
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