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Tracking The Success Of Your Web Site
ow that you have a web happening with your site daily, site and you are trying to weekly, monthly, or for even get people to come to it longer periods. and become leads, or sales, or just to use the site, it is vital The key statistics you want to be to be able to measure how well able to track weekly include: you are doing each week. By watching your web site 1. User Sessions: This is the statistics, you can gauge how number of people that came to well each new change you make to your site in a given week. Some the site or to your promotional statistics programs track the efforts is working. You can total number of User Sessions, reinforce the things that are which can include multiple working well and drop the things sessions from one person, and that aren't. others track unique User Sessions, meaning they count each Following Your Statistics user only once. I personally think total User Sessions is more It is vital to have a good valuable as a statistic, because statistics program to be able to theoretically you want people to track the statistics of visits to keep coming back. your site. 2. Page Views: This is the total Several products I recommend are number of pages that people Webtrends, NetTracker, Hitbox looked at on your web site in a Professional, LiveStats, and given period of time. This of OpenTracker. course will always be higher than the User Sessions unless your By using a good quality program site only has one page (I would you can really see what's hope it has more). Obviously, the
higher the Page Views are in just from the various search relation to your User Sessions, engines. the better. That shows that people are staying on your site 4. Page Views by Page: You should and looking around, not just check out how many Page Views coming to your home page and then each individual page on your site leaving. is getting. This shows how well people are moving around the site 3. Referrals: All the higher and which pages are attracting quality statistics programs allow the most attention. This is you to see what other web sites especially important as you put people are coming to you from. up new features and new pages and These could include search you can see how people are engines or other sites where responding to them. there is a link to your site. This is probably the most Most programs will show you which important thing to monitor on pages most people entered the your web site, because it shows site through, and which pages you how successful your online they exited the site from. This marketing actions are. is important because if you see that most people are coming to Most quality programs will let your home page and also exiting you look at the number of the site from your home page, it referrals coming from individual shows you are not enticing them web pages (i.e. to stay. That tells you that you http://dir.yahoo.com/Computers_an need to make the choices on the d_Internet/Software/), or from home page more interesting or domains (i.e. from yahoo.com or more appealing. You should use google.com), or you can market research to tell you what specifically look at referrals your public wants, and then use
that information to get them to accordingly. If you have a web stay and move around the site. site and you get leads from it, but you do not sell something 5. Sales: This of course is the directly online, then you should most important thing, although track what dollar value of sales this is not something the you get from the leads from your statistics programs will show web site. you. If you sell a product online, you should graph your Tracking statistics from your web online sales weekly and see how site is vital to your overall the various actions you are doing success and should be done at or changes that you are making least once a week. are contributing to or detracting from sales, and manage
About the Author:
John Eberhard is President of http://RealWebMarketing.net, a marketing consultant, writer and political analyst living in the Los Angeles area. He can be reached via http://www.realwebmarketing.net/contact.html
Read more articles by: John Eberhard
Article Source: www.iSnare.com
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