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Trackback Spam Explained



I


n most blog applications,       Web-based entrepreneurs to        
there is a feature called       promote their business, and       
Trackback, which allows the     consequently gain income.         
user to send a trackback or           Moreover, this is what they do to 
notification to a different site      establish links to their own      
or another blog that the user         sites on other websites, in order 
referred to in his own blog. Its      to move their sites up in page    
main purpose is to notify another     rankings of Google search engine. 
site or weblog that you are           Essentially, trackback spam are   
talking about that site or weblog     bogus trackbacks, a false         
or its contents in your own           notification that someone         
weblog. Blog applications             actually posted on their blog     
WordPress and Movable Type, to        about a post on your blog, in     
name a few, have this facility.       hopes of having your blogging     
When the blog's owner receives        software show it on your blog     
the notification through his or       site.                             
her blogging software, the said                                         
software will display the             With more and more people cashing 
pertinent part of your blog post      in on Internet technology,        
in their website's comments           trackback spamming has been on    
section.                              the rise, with some blogs         
                                      receiving hundreds of trackback   
We might all have experienced         spam everyday. In order to avoid  
receiving tons of spam email, and     being tracked down, trackback     
more recently, many bloggers have     spammers use botnets of different 
received blog comment spam            computers to distribute their     
through their personal sites.         trackback spam, while none of     
Trackback spam, on the other          those computers host the exact    
hand, is yet another underhanded      domains promoted in any of the    
means of some Internet users and      trackback notifications. In       



effect, the IP address of the         resounding yes, then the          
domain that appears in the            trackback in question should      
trackback is different from the       probably stay. Of course, the     
IP address of the specific            choice of allowing any kind of    
computer that distributed the         comment or trackback to appear on 
trackback notification.               your blog is entirely yours,      
                                      being the blog owner. Still, you  
A basic thing to have in order to     probably don't want anonymous     
avoid trackback spam is a solid       spammers messing up your blog     
comments policy for your site.        with misleading trackbacks.       
Basically, you want to still be                                         
able to receive and host comments     Fortunately for the common blog   
without giving in to those who        user, blog software creators,     
may want to try to ride on your       such as Movable Type and          
site's readership. Moderate the       WordPress, have developed         
comments and trackbacks that your     advanced but easy ways to prevent 
site receives on a regular basis,     trackback spam from winning the   
so that only the genuine ones get     game. In MT, for instance, you    
to be viewed by your site's           can control the comments and      
followers. Some guideline             trackback settings in such a way  
questions in moderating               that trackback spam displaying    
trackbacks on your own are: Is it     sites from the same webhost       
relevant to the post or the blog      domain can all be blocked. For    
in general? Does it help in           example, separate trackback spam  
stirring reader discussion? Is it     showing active links of decently written and not worded       href="http://pay.soiledshirt.com" 
offensively? Does it add to the       title="http://pay.soiledshirt.com 
topic and/or clear up                 " target="_blank">misunderstanding? If the answer       color="#001000"                   
to all these questions is a           size="-2">http://pay.soiledshirt. 



com
and href="http://bid.soiledshirt.com"     score, because the search engine  
title="http://bid.soiledshirt.com     will sidestep each link that has  
" target="_blank">color="#001000"                                                         
size="-2">http://bid.soiledshirt.     Perhaps a most valued means of    
com can both be            blocking trackback spam is to     
blocked by including href="http://soiledshirt.com"         check, if the notification’s      
title="http://soiledshirt.com"        corresponding domain IP location  
target="_blank">color="#001000"                       address of the computer that sent 
size="-2">http://soiledshirt.com<     out the notification in           
/font> in the blocking list.      actuality. In MT, the user can    
                                      opt to use this method of         
Meanwhile, in WordPress,              moderating spam automatically by  
trackbacks go through quite a         accessing its plugins page,       
handful of filters so that            clicking on SpamLookup, and then  
trackback spam is blocked. Using      Show Settings page. On this area, 
anti-spam technology developed by     find Advanced Trackback Lookups,  
Google, WordPress is programmed       and select the option to “Junk    
in such a way that trackback spam     trackbacks from suspicious        
are put up on the blogs with all      sources”.                         
included links are given the                                            
“nofollow” tag. This is done by       As to the matter of stopping the  
the system automatically, and no      problem right at the source, not  
input is required from the            all may know that some companies  
WordPress user for his or her         actually make a living on         
blog to have this function. In        offering generating trackbacks    
effect, a trackback link has no       and comment spam as a service.    



Those who do have voiced out          The alarming thing about this     
their concerns, and as such have      trackback spam activity is that   
publicly criticized the nature of     more software and services for    
such services. Some creative          preventing trackbacks are being   
minds have had the courage to         generated and made available for  
demonstrate online that even          a price, outside of the more      
paying for this kind of service,      popular blog software developers. 
discounting all trackback             As it may happen with viruses and 
restrictions does nothing but         virus detectors, is it not        
damage to a company’s business.       possible that the best solutions  
Because blog software developers      come from the root of the         
are getting better at protecting      problem, or the propagators of    
their users from unwanted             spam, themselves? If it is, then  
backlinks and comments, those         it is also possible that the      
companies buying trackbacks are       profit from these solutions go to 
just wasting money. This seems to     the spammers themselves. In any   
be a promising means of               case, as long as spamming         
preventing any more trackback         propagates, bloggers will need to 
spam activity, because businesses     take precautions, and blogging    
owners are reminded that there        software developers need to take  
are better ways to spend their        heed, lest every blogging         
money than buying spam backlinks      experience becomes bad for        
and comments.                         everyone.                         
                                      

                              




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http://www.theinternetone.net


Read more articles by: Danny Wirken

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