EO = search engine with plain English page titles
optimization. Good search rather than:
results are essential to sessionid=4D6BE5993FFF956660C2718
your site. Many people do not go 4A2F39E81.TC30a?__frame=_top and
beyond the first page of the with all "non HTML" code (HTML =
results pages so you need to Hypertext Markup Language and is
ensure that your site is search the basic language used to write
engine optimised or you wont get web pages) called in from
any traffic never mind the right separate directories.
sort of traffic - traffic that
brings you business that is. 2. Choose keywords and phrases
very carefully. Keywords should
So what are the things you need be the words that customers
to do to have a chance to rank actually use to find your site
well? As every search engine has when using a search engine.
a different "algorithm" (which Amazingly most people just ignore
just means a mathematical rule or this basic fact and never get any
procedure for solving a problem) research done on the subject!!!
and each "algorithm" has That's like turning up to the
literally hundreds of inputs this airport with no money, no ticket
may seem like an impossible and no passport and expecting to
question to answer. And to answer get on a plane - in other words:
it with 100% accuracy is nuts!
impossible but there are certain
things that have a major effect 3. Once you know what keywords to
that you must do just to stand a use write a page with a relevant
chance. page title for each keyword or
phrase using simple language with
1. Make sure that your site is variations of the keyword or
technically sound and well built phrase to reach a keyword density
of about 5 - 8% and about 500 engines' "spiders" or "web
words per page minimum with crawlers" are a program that
paragraphs that use tags in their browses the World Wide Web in a
sub headings. Make sure that your methodical, automated manner. Web
keyword(s) or phrase(s) appear in crawlers create a copy of all the
each of your pages' "meta tags". visited pages for later
Make sure that ll you photos have processing by a search engine
descriptions. that then indexes those pages to
provide fast searches. Spiders
4. Find a way to build up the are always on the lookout for
relevant links to your site from fresh content.
other sites. Search engines view
inbound links as a vote for your 6. Put up a site map which shows
site. Therefore, in general, the every page on the site and has a
more incoming links to relevant link to it. This will help the
parts of your site from relevant search engine robots find every
"anchor text" (the visible text page. If you are updating
in a hyperlink you click to go to regularly then an XML site map
another page or website) on other for Google that "pings" Google
sites the higher your page will about every update should be
rank, but the linking sites must added too.
be relevant and links from
disreputable sites can harm your 7. Make sure you have basic
ranking. management information about the
site - how many visitors, where
5. Continually add new content. they go, where they leave etc.
Sites that continually add new Arguably this is just as
content and new pages get better important as the site itself as
rankings because search engines it allows you to improve it based
like new relevant content. Search on actual results.
are easy to navigate, easy to
8. Finally - build a site for read and easy to buy from. Whilst
people that is interesting to they like "prettily designed"
people. No point in being at the sites form tend to be less
top of the search engines if important than relevance and ease
people just refuse to stay or of use.They also like interacting
buy!!! People generally stay on via chat rooms or watching
sites that are relevant to what relevant "movies".
they are looking for at the time,
About the Author:
Richard Hill is a Director of E-CRM Solutions, that specialises in CRM, direct and internet marketing [http://www.e-crm.co.uk] for SMEs. He is non-executive Chairman of Innovantage [http://www.innovantage.co.uk] a business intelligence company and a non-executive director of Innovecom [http://www.innovecom.com] a computer networking company.
Read more articles by:
Richard D S Hill
Article Source: www.iSnare.com
