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Top Ten SEO Myths Mr SEO
ver wonder what the
biggest SEO myths are? I Myth # 2 You should submit your
have taken the most site to search engines weekly or
prevalent myths that seem to be monthly
constantly resurfacing and
examined them for you. This is a Honestly, I never submit any site
must read for anyone looking to more than 1 time and sometimes I
hire an SEO firm or someone don't even do that. If you submit
looking to do SEO for themselves. your site once, you're good. The
engines will come back on their
Myth # 1 All meta tags are of own. You can sometimes speed up
equal importance the process of getting your site
indexed by linking it to a high
Some meta tags are useful while traffic or high PR site. The
others are not. I have stated search engines will find the URL
this many times. Search engines to your site and index it
are relying more and more about automatically.
what is on the website than what
the tags are telling them. The Myth # 3 SEO is too expensive
description tag is used by some
(but not all) search engines. The Actually, SEO is probably the
same goes for the keyword tag. most cost effective form of
Keyword tags are used more by online marketing. Organic SEO is
spammers and people using cheaper to set up and maintain
software to find you as a link than a PPC campaign or banner
partner than the search engines. advertising. With PPC and banner
In my opinion, the only tags you advertising, you pay for clicks
should concentrate your efforts or impressions. With SEO, all
on are the robot tag and the clicks are FREE. You simply pay
description tags. for the set up and monitoring of
your site's pages. The problem with hiring someone
in house is, they are paid hourly
Myth # 4 PPC is more effective or by salary. Most SEO firms
than natural SEO (Mr-SEO included), charge per
item or project. It doesn't
In the short term...true. In the matter how long it takes us, you
long term...false. Why, you ask? pay a one time charge. When you
Organic SEO is preferred by hire a firm, it's like having a
traffic over 5 to 1 to PPC. team of SEO experts on your
People trust organic searches to payroll. Paying a flat rate saves
return relevant results. People you money and speeds up the time
also know that the ads to the it takes to complete a job.
right of the page are sponsored Additionally, most SEO firms
ads. They have long ago figured (again, Mr-SEO Included) have
out that anyone can bid on any specialists who write, submit,
term they want, as many often do, redesign sites, post pages,
without even a hint of relevance. etc... Hiring one person who can
So, long term SEO structuring can do all these things competantly
indeed be more effective than is highly unlikely.
PPC, especially when considering
the preferences of search Myth # 6 I can only optimize my
traffic. A top 5 ranking may take homepage for keyterms
some time to get, but once you
are there (and provided you can You can and should optimize every
maintain it), you will get better page on your site. Each page
results than from a PPC ad. should have it's own keyterms,
with no more than three phrases
Myth # 5 Hiring an SEO specialist per page (preferrably one).
"in house" is cheaper
Myth # 7 All I need to do is
write content with the correct them unless you try.
keyword density and my site will
rank well Myth # 9 Only work with companies
that give you a guarantee
Wrong...especially if you want to
rank on Google. You will need off Guarantees would be nice if they
site SEO as well as onsite SEO. were worth the paper they are
Keyword density may work on MSN printed on. In fact, most
(for now), but it will take more guarantees from SEO firms have
than that to rank well for all the same stipulation in them.
search engines. This stipulation usually states
that as long as they get one of
Myth # 8 I shouldn't aim for the your keyphrases to the top of any
most competitive keywords and major search engines, they have
phrases fulfilled their end of the
agreement. This is irrelevant to
If the keywords you are competing the competition of the term. In
for are very competitive, should other words...it's easy to be
you optimize your site for them? number one for terms no one is
Of Course! I would optimize for competing for. Don't be deceived
some high, medium and low by high rankings listed on SEO
competitive keyterms. Cover all sites as they can be misleading.
your bases. The worst case is
that you won't rank well for the Myth # 10 SEO requires a 1 year
high competitive keyterms and commitment on my part
that's ok. You can always work to
improve them. Don't shy away from It certainly shouldn't. Don't
top keyterms just because they lock yourself into a year
are competitive. You may never contract with any company unless
know how close you could rank for you already have an established,
favorable business relationship. firm or even the level of
SEO, in most cases, should be service. A long term contract may
performed on a month to month only ensure that you receive a
basis with a mutual understanding full year of bad service. So,
of the objectives and relative don't lock yourself in with a
timetable. Often, both the long year contract, at least until you
and short term maintenance are comfortable with who you are
contracts that many firms insist dealing with.
on including with each job are
unnecessary. As an example...If Hopefully, I put a few common SEO
you have a new site optimized, myths to rest. Feel free to
especially right after an update, contact me with questions you may
you may not see results for three have regarding these or other SEO
months. Why pay for maintenance myths you want more information
in the interim time? on.
Additionally, you may not be
happy with the results of an SEO
About the Author:
Joe is an SEO expert. His SEO/SEM firm has helped many companies increase there organic placement. . He also writers articles and creates a weekly podcast on SEO. Win SEO for your site just for posting on the Mr SEO message board. visit http://www.mr-seo.com
Read more articles by: Joe Balestrino - Mr SEO
Article Source: www.iSnare.com
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