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Top 5 Keyword Research Tools
efore optimisation of your search engines. Compared to site’s copy can even begin Wordtracker, which uses many, many hours are spent meta-search engines, Trellion's on the process of selecting the data is far more comprehensive, best possible key phrases to with the database consisting of optimise the site for. Unless you approximately 32 billion searches are certain that the keywords / from the last 12 months. phrases you are optimising your site for are the right ones, Keyword Discovery features there is very little point in include: reporting on the employing SEO at all. However if frequency of searchers for the best possible keywords / specific key phrases, specific phrases are selected the results industry keywords, KEI analysis, will astound you. Keyword Density analysis, related key phrase searches, common The ultimate selection of the misspellings and synonyms as well keywords is more of an art than as seasonal search trends. an exact science. Each search engine marketer has their own For keyword research, the more preferences when it comes to information you have at your keyword research tools - the disposal – the better. The sheer tools discussed in this article volume of data produced by are my top five! Keyword Discovery will no doubt impress you. While some tools Keyword Discovery return a few hundred results you have thousands being returned by My personal favourite - Keyword Discovery. The awesome Trellion's Keyword Discovery project logging feature will save Tool, captures data from an you vast amounts of precious time impressive 180 international while the seasonal search trend
reporting feature will expose you keyword/nofollow highlighting, to the keywords which performed Alexa incoming links, Alexa best over certain times (such as related links and backward links the summer holiday season). from Google, Yahoo! and MSN – for the first time all in one place. SearchStatus Like Firefox itself, SearchStatus SearchStatus was developed by is an open-source product, Quirk’s own CEO, Craig Raw, for requiring no licensing fees and the highly specialised needs of promoting user additions and search engine marketers. modifications. Download this SearchStatus is a definite must awesome SEO tool today! have for all you search fundis out there and is supported by SEO for Firefox Matt Cutts, lead engineer of Google, Danny Sullivan, the Aaron Wall, of SEO Book fame, acknowledged father of search recently released an awesome SEO engine optimisation and Geoff extension for Firefox users. Mack, product manager of Alexa. While this is still a relatively SearchStatus is essentially a new tool to me, I will be using toolbar extension that allows you it more and more with each to see how any and every website passing day. in the world is performing. “This tool was designed to add more data to Google and Yahoo! to For every site, you visit using make it easier to evaluate the Firefox or Mozilla, SearchStatus value and competitive nature of a lets you view its Google market. SEO for Firefox pulls in PageRank, Google Category, Alexa many useful marketing data points popularity ranking, keyword to make it easy get a more density analyser, holistic view of the competitive
landscape of a market right from trends. the search results. In addition to pulling in useful marketing Remember that excessive use of data this tool also provides this extension may get you banned links to the data sources so you from data sources (including can dig deeper into the data.” – Google and Yahoo!), it also uses Aaron Wall creator of SEO for a lot of bandwidth - so remember Firefox. to turn it off when you don’t need it! When activated, this extension immediately provides you with a Digital Point's Keyword host of vital SEO information Suggestion Tool about the sites visible in your Google and Yahoo! Search results. Digital Point's Keyword This information includes Suggestion Tool is FREE and PageRank, age, links, .edu links, displays results from both .gov links, del.icio.us numbers, Wordtracker and Overture to help Technorati rank, and Alexa rank. you determine which keywords and If you’re a Firefox user check phrases are searched for most out the site and download it often. today, playing around with this The tools coolest feature is that cool tool is fun, fun, fun! it allows you to enter a keyword/phrase as well as the SEO for Firefox also links to market you wish to search that some seriously nifty keyword term in (i.e. USA/Japan), but the research tools including SEO market-related search data is Book’s Keyword Research Tool, unfortunately only relevant for Overture View Bid, Google’s Overture’s results. Traffic Estimator, Google’s Keyword Sandbox and Google Wordtracker
table. You can even save multiple Wordtracker is definitely one of projects where your various the old favourites when it comes keyword lists are saved, an to keyword research. With its export option even allows you to statistics coming from email the list to your client – meta-search engines only, goodbye cutting and pasting. Wordtracker compiles a massive database of keywords and phrases Try out the free trial, but which online users search for. remember that this is just a Apart from showing you how often small taste of what Wordtracker specific keywords/phrases are can do for you. Subscribe to this searched for as well as the tool and you’ll have access to a number of sites for which they host of additional features compete. Wordtracker’s related including simple search, keyword facility will expose you comprehensive search, to related key phrases you’d misspellings search, keyword never even considered. An awesome projects and top 1000 reports. feature is its ability to The folks at Wordtracker are so differentiate between search confident about their product terms that include that they even offer an capitalization, word ordering and unconditional money-back plurality. guarantee if you're not fully satisfied with the paid service. An extremely user friendly tool, Wordtracker displays results These are but five of a vast beautifully - the number of array of keyword research tools searchers conducted per keyword at your disposal. Play around to per day, the keywords which discover which tools best suit compete with it and the KEI are you and keep your eyes open and all displayed in one easy to use your RSS refreshed to find out
about new tools as well as updates to old favourites.
About the Author:
Search Engine Optimisation is one of the many online marketing services offered by Quirk eMarketing (http://www.quirk.biz). In addition to search engine marketing their knowledge of web development, email, viral & affiliate marketing allow them to offer businesses a complete Internet marketing solution.
Read more articles by: Sarah Manners
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