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Top 5 Keyword Research Tools
efore optimisation of your search engines. Compared to
site’s copy can even begin Wordtracker, which uses
many, many hours are spent meta-search engines, Trellion's
on the process of selecting the data is far more comprehensive,
best possible key phrases to with the database consisting of
optimise the site for. Unless you approximately 32 billion searches
are certain that the keywords / from the last 12 months.
phrases you are optimising your
site for are the right ones, Keyword Discovery features
there is very little point in include: reporting on the
employing SEO at all. However if frequency of searchers for
the best possible keywords / specific key phrases, specific
phrases are selected the results industry keywords, KEI analysis,
will astound you. Keyword Density analysis, related
key phrase searches, common
The ultimate selection of the misspellings and synonyms as well
keywords is more of an art than as seasonal search trends.
an exact science. Each search
engine marketer has their own For keyword research, the more
preferences when it comes to information you have at your
keyword research tools - the disposal – the better. The sheer
tools discussed in this article volume of data produced by
are my top five! Keyword Discovery will no doubt
impress you. While some tools
Keyword Discovery return a few hundred results you
have thousands being returned by
My personal favourite - Keyword Discovery. The awesome
Trellion's Keyword Discovery project logging feature will save
Tool, captures data from an you vast amounts of precious time
impressive 180 international while the seasonal search trend
reporting feature will expose you keyword/nofollow highlighting,
to the keywords which performed Alexa incoming links, Alexa
best over certain times (such as related links and backward links
the summer holiday season). from Google, Yahoo! and MSN – for
the first time all in one place.
SearchStatus
Like Firefox itself, SearchStatus
SearchStatus was developed by is an open-source product,
Quirk’s own CEO, Craig Raw, for requiring no licensing fees and
the highly specialised needs of promoting user additions and
search engine marketers. modifications. Download this
SearchStatus is a definite must awesome SEO tool today!
have for all you search fundis
out there and is supported by SEO for Firefox
Matt Cutts, lead engineer of
Google, Danny Sullivan, the Aaron Wall, of SEO Book fame,
acknowledged father of search recently released an awesome SEO
engine optimisation and Geoff extension for Firefox users.
Mack, product manager of Alexa. While this is still a relatively
SearchStatus is essentially a new tool to me, I will be using
toolbar extension that allows you it more and more with each
to see how any and every website passing day.
in the world is performing. “This tool was designed to add
more data to Google and Yahoo! to
For every site, you visit using make it easier to evaluate the
Firefox or Mozilla, SearchStatus value and competitive nature of a
lets you view its Google market. SEO for Firefox pulls in
PageRank, Google Category, Alexa many useful marketing data points
popularity ranking, keyword to make it easy get a more
density analyser, holistic view of the competitive
landscape of a market right from trends.
the search results. In addition
to pulling in useful marketing Remember that excessive use of
data this tool also provides this extension may get you banned
links to the data sources so you from data sources (including
can dig deeper into the data.” – Google and Yahoo!), it also uses
Aaron Wall creator of SEO for a lot of bandwidth - so remember
Firefox. to turn it off when you don’t
need it!
When activated, this extension
immediately provides you with a Digital Point's Keyword
host of vital SEO information Suggestion Tool
about the sites visible in your
Google and Yahoo! Search results. Digital Point's Keyword
This information includes Suggestion Tool is FREE and
PageRank, age, links, .edu links, displays results from both
.gov links, del.icio.us numbers, Wordtracker and Overture to help
Technorati rank, and Alexa rank. you determine which keywords and
If you’re a Firefox user check phrases are searched for most
out the site and download it often.
today, playing around with this The tools coolest feature is that
cool tool is fun, fun, fun! it allows you to enter a
keyword/phrase as well as the
SEO for Firefox also links to market you wish to search that
some seriously nifty keyword term in (i.e. USA/Japan), but the
research tools including SEO market-related search data is
Book’s Keyword Research Tool, unfortunately only relevant for
Overture View Bid, Google’s Overture’s results.
Traffic Estimator, Google’s
Keyword Sandbox and Google Wordtracker
table. You can even save multiple
Wordtracker is definitely one of projects where your various
the old favourites when it comes keyword lists are saved, an
to keyword research. With its export option even allows you to
statistics coming from email the list to your client –
meta-search engines only, goodbye cutting and pasting.
Wordtracker compiles a massive
database of keywords and phrases Try out the free trial, but
which online users search for. remember that this is just a
Apart from showing you how often small taste of what Wordtracker
specific keywords/phrases are can do for you. Subscribe to this
searched for as well as the tool and you’ll have access to a
number of sites for which they host of additional features
compete. Wordtracker’s related including simple search,
keyword facility will expose you comprehensive search,
to related key phrases you’d misspellings search, keyword
never even considered. An awesome projects and top 1000 reports.
feature is its ability to The folks at Wordtracker are so
differentiate between search confident about their product
terms that include that they even offer an
capitalization, word ordering and unconditional money-back
plurality. guarantee if you're not fully
satisfied with the paid service.
An extremely user friendly tool,
Wordtracker displays results These are but five of a vast
beautifully - the number of array of keyword research tools
searchers conducted per keyword at your disposal. Play around to
per day, the keywords which discover which tools best suit
compete with it and the KEI are you and keep your eyes open and
all displayed in one easy to use your RSS refreshed to find out
about new tools as well as
updates to old favourites.
About the Author:
Search Engine Optimisation is one of the many online marketing services offered by Quirk eMarketing (http://www.quirk.biz). In addition to search engine marketing their knowledge of web development, email, viral & affiliate marketing allow them to offer businesses a complete Internet marketing solution.
Read more articles by: Sarah Manners
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