uilding Content tenability of the website.
A website is more than just Example:
merging photos and graphics. RSS Top 10 -
Webmasters must also integrate http://www.rss-specifications.com
quality themed content into their /rss-top-10.htm
website. A "sticky" website is Top 10 Small Biz -
one that attracts individuals and http://www.small-business-softwar
encourages them to return. e.net/top10-small-biz.htm
"Sticky websites" contains
content that is related and of 2. Product Comparisons
interest to the prospective
customers. A sticky site is a If you managed an industry
place people will visit again and website, consider creating a
again. By creating an atmosphere product or service comparison
people like to revisit, will guide. Use a grid to illustrate
increase their exposure to your the differences between the
product or service. specific products or services.
The comparison guide will be of
1. Top 10 interest to website visitors and
contain unique aggregated data to
Create a top 10 list of industry assist in the visitor's decision
sites resources, and products making.
that are related to the website's
theme. The list should contain Example:
helpful resources or authority Podcast Directory Comparison -
sites that are respected and have http://www.podcasting-tools.com/p
genuine useful information. odcasting-directory-comparison.ht
Providing a credible top 10 will m
help web visitors and showcase
3. Consumer Reports the process easier to manage. You
can take the the Buyers Guide a
Product warnings, recalls or step further, by making the guide
alerts are generally issued by interactive. Ask website visitors
government agencies. The product questions and offer helpful
alerts contain a list of related suggestions, based on their
products, and any critical preferences. Analysis of product
information related to that specifications, features, reviews
product. Consider syndicating the and comparisons can be provided
RSS feed of products from a as part of an online buyers
specific industry or sector, guide, important products or
displaying critical information services can be highlighted in
will generate goodwill with the guide.
potential customers and
demonstrate social-consciousness. Example:
Active Buyers Guide -
Example: http://www.activebuyersguide.com/
Overview of Toilets - ABG/clients/ABG/home.jsp
http://www.terrylove.com/crtoilet
.htm 5. Tutorial
4. Buyers Guides Creating educational tutorials or
demonstrations about how a
Creating a buyer's guide is technology or service is
especially useful in the holiday effective in a specific industry
season. A buyers guide or gift or sector, is not only useful but
guide will attract both it helps website visitors
advertisers and web surfers. You consider how they might further
can create a Buyers Guide using a use a product or service.
web form, which effectively makes Consider providing wizards,
tutorials or educational material Medical Terminology -
that will assist in educating http://www.hospital-software.com/
users. Educational materials also medical-dictionary-online.htm
distinguishes the website
publishers as knowledgeable in a 7. History
specific area.
Profile the history of an
Example: industry, event, or individual
Tutorial - related to the product or service
http://www.feedforall.com/podcast that you are promoting. The
ing-tutorial.htm or historical perspective will
http://www.feedforall.com/rss.ppt educate and attract those who
(downloadable power point) have an industry interest.
6. Glossary Example:
What is Shareware / History of
Decipher those difficult to Shareware -
understand words, for your http://www.softwaremarketingresou
website visitors. Despite rce.com/article25.html
sometimes being entrenched in an
industry, consumers often remain 8. Online Tool or Service
unaware of what specific
terminology means. Provide a Provide a online web tool or
clear, concise glossary of terms service. Webmasters or search
related to a product or service. engine marketers may provide a
Educating users about the lingo free website critique or a free
will help them better understand tool related to the product or
a product or services benefit. service they are marketing in
order to attract web traffic. The
Example: tool or free service will act as
a lost leader bringing web not only generate buzz, it will
visitors to their website for an draw in website visitors. One of
indefinite amount of time. the first examples of interactive
content, the Subservient chicken,
Example: generated not only buzz, but a
Button Maker - good amount of traffic for Burger
http://www.feedforall.com/public/ King. Marketers have adapted
rss-graphic-tool.htm interactive content allowing
webmasters to cater content based
9. Interviews or Success Stories on web visitors choices or
behavior.
Generate content by interviewing
industry professionals. Not only Example:
are interviews interesting to Subservient Chicken -
website visitors, but also http://www.subservientchicken.com
webmasters might find a number of /
interviewees provide links back My Virtual Model -
to the interview from related http://www.mvm.com/en/go_shopping
industry websites. .htm (select clothes to be
modeled)
Example:
Software Success Stories and Creative content building
Interviews - techniques can draw interested
http://www.softwaremarketingresou website visitors. Create
rce.com/software-success.htm timeless, unique content and
watch your webtraffic and
10. Interactive Content visitors grow.
Content that is interactive will
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company
Read more articles by:
S. Housley
Article Source: www.iSnare.com
