kay I admit it. I was I mean these ads suggest for a
kidding. I can't guarantee mere $49, $69 or $99 you'll be
top 10 search engine rolling in top 10 rankings in no
rankings any more than the next time.
guy.
The sad truth is you may indeed
But hold on. Before you click land some top 10 rankings. But
away in disgust I believe I've they won't be for keywords that
got the next best thing. That all produce much if any traffic. And
but guarantees you'll get top 10 if you don't get any traffic what
rankings. Lots of them. For good are the top 10 rankings?
next to nothing. So you might
want to stick around and find out Still, let's not be so hasty.
what this is all about. While I'm not advocating anyone
plunk down hard earned cash in
You see to hear some tell it a the hopes of landing high search
top 10 ranking is a shoo in. A engine rankings for competitive
gimme. A piece of cake. keywords, hidden in the hype is a
low cost strategy. In other
Must be since Google Adwords are words there's a way to make this
crammed with all sorts of work. If you know how. And you
beckoning, come hither ads that will in about 60 seconds.
suggest as much.
Here's all you do.
Now admittedly in any food chain
even the bottom feeders play a Simply fire up Wordtracker. (A
role in the big scheme of things. subscription is about $8 for a
But I don't know. Such pitches day.) Start looking for related
may be hard for the typical keywords by doing a search for a
traffic starved newbie to resist. broad, general, generic keyword
in your niche. Then drill down competition is a sure sign such
and dig up all the related terms aren't searched for often.
"exact" keyword phrases that have Maybe no more than a mere handful
9 or fewer competing pages. All of times each day in Google.
that's left is to optimize a page
on your site for each one and Okay so how do we make lemonade
presto chango! A top 10 ranking! out of those lemons?
See? A surefire formula for The best way to make this tactic
guaranteed top 10 rankings. work is to find a ton of these
Brain dead simple too. terms. And don't worry. Most
niches are loaded with orphan
Now I call such search terms keywords.
"orphan keywords". Orphans
because the search volume is so Then here's your next step.
low they are all but ignored by Simply create content pages that
the fat cats intent on landing each focus on two, or at most
the big fish -- a.k.a. high three, of these small fry.
rankings for terms that get
hundreds of searches a day. Put up 100 such pages and you've
probably got 250 of these 9 or
That fact makes these orphans fewer competing pages phrases
super simple to rank in the top covered.
10 for. Especially since many of
the competing pages aren't even To get to 100 pages all you do is
optimized the least little bit. create four pages a day - five
days a week. If you miss a day
But hold on. Let's not high five make it up over the weekend. But
all around just yet. There's a by the end of five weeks you'll
tradeoff. As I suggested lack of have 100 pages hard at work for
you. Now that's not so hard now lose proposition for him to test.
is it?
Even better these orphans come About four weeks later he
with a collective traffic jolt excitedly reported his traffic
you wouldn't expect. had doubled! That's right
doubled. That got my attention.
I'm looking at one list of orphan Should get yours too. Because
keywords that shows 309 daily this orphan keyword strategy is a
searches in Google. Another came surefire way to get top 10
in around 513. While the orphans rankings for a whole host of
for a third niche had over 1876 lesser keyword phrases. Giving
Google searches each day you near exclusive access to the
according to Wordtracker! traffic that comes with them.
While leaving the bruising
Given all that I casually battles for the hyper competitive
suggested this micro traffic idea terms to someone else.
to a friend with an already
successful web site. In other Pretty clever, huh? Absolutely.
words he wasn't hurting for
traffic. Which made this a no
About the Author:
John Gergye shares more ideas like this in his recently updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml/ Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml/ and get the free special report "Coming Out On Top".
Read more articles by:
John Gergye
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