dding titles to web pages term that someone might type into
is a simple process that a search engine.
takes only a few seconds. A
page title helps human internet For example, let's say you are
users find what they are looking designing a page for a small
for, as well as allowing search wedding planning company in
engines to properly index a site. Chicago. The company has a clever
Since titling a page is so simple name like “Bridal Inspirations.”
and so important, it is So you should make that the title
surprising that so many of the website, right? Wrong. You
webmasters neglect to do so. have to stop thinking about how
Pages without titles display as you would like to present
“Untitled Document.” A quick yourself, and instead put
search on Google reveals that yourselves in the shoes a
there are 83 million such pages. potential customer and consider
Since no one actually does a how they might find your site.
search for “Untitled Document” There might be a small number of
when looking for real people who are recommended by
information, we can be sure these friends who say “Bridal
83 million pages get little or no Inspirations did my wedding and
traffic from search engines. they were fabulous” and then go
on to type “Bridal Inspirations”
While adding a title to a page into a search engine. You can
before uploading it to the net is easily catch these few searches
easy, deciding on a proper title by putting “Copyright (c) Bridal
requires a little careful Inspirations” at the bottom of
consideration and research. Your the page, within the last 25
page title should be short, words or so of text. However,
descriptive of what your page has since most people still get
to offer, and contain a search married only once, very few will
know any wedding planners by of the tag prevent search engines
name. Think of what they might from marking your image tags as
type into a search engine. spam and ignoring them. It is
“Wedding planner” will return too also a good idea to start off the
many results. Unlike online shops text of your page with a sentence
that ship orders nationwide or that begins with your title. In
worldwide, the wedding planning this example, we could use
industry is localized. Therefore “Chicago area wedding planners
a user is likely to do a search Bridal Inspirations will take
for “Chicago Area Wedding care of every aspect of your
Planners.” That is what you want important day...” This opening
to use for the title of your sentence contains a popular
page. You could also go with search term, the company's name,
“Bridal Inspirations: Chicago and sound natural.
Area Wedding Planners.” However,
with each word your add to your Here are some other page titles
page title, you are diluting the you want to avoid:
effectiveness of the keywords
included in your title, so “Welcome to our page!” - This
shorter is better. sounds friendly, but does nothing
to describe your page. If you
Of course you also want to build want to include this as an intro
up name recognition for the to your page, make it a header
company. You can do this by image, not a title.
designing a header graphic with
“Bridal Inspirations” written out “Pete's Online Store” - Who is
in a nice font. In the “alt Pete? What does his sell? A much
image” tag of this header, use better title would be: “Golf
“Chicago area wedding planners Clubs Online” or whatever it is
image”. Adding “image” to the end the shop is offering.
will help both human visitors and
As you can see, taking a little search engines find your site.
time to carefully select a title
About the Author:
John Case is the author of http://www.easy-learn-to-earn.com, a free guide to making an income online, and maintains an SEO site at http://www.awordsworth1000pictures.com/
Read more articles by:
John Case
Article Source: www.iSnare.com 
