re you missing out on on the internet. Do you know
important sales because you where your prospects are? And do
are not paying attention to you know when they are most
your site statistics? There's a receptive to act on your offer?
wealth of information here that
can boost your sales. The goal is to send your offer
when it is most likely to be read
Some years ago, I had a and acted upon. You certainly
conversation with a friend who don't want your latest newsletter
had developed a very successful sitting unopened in someone's
offline business. When I asked inbox, collecting both dust AND
him what accounted for his more and more email competition.
success, the very first thing he
said was, "I made it a practise You want to maximize the
to be in the right place at the possibility that your prospects
right time. And it was never an are at their computers (or soon
accident." will be) when you send out your
offer or newsletter. But how in
He went on to explain that he the world could you possibly know
purposely made an effort to this?
"accidentally" bump into his
prospects at lunch, or run into LOOK AT YOUR TRAFFIC STATS
them at social functions. "I
often learned were they were, he The truth is, you can't know for
said, "and I learned when they sure. But you can put the odds
were receptive. I was always further in your favor by
amazed at how few of my analyzing the traffic history in
competitors bothered with this". your site logs.
The exact same thing holds true Do you see a pattern? You will
likely find that there are ranges. Again, to do otherwise
certain days where you would be to unnecessarily
consistently get more traffic increase your mailbox
than others. In other words, your competition.
particular prospects may well be
more active on certain days and LOOK AT YOUR SALES STATS TOO
at certain times.
Now, take a look at the days and
If, for example, Tuesdays, times of your actual sales. Do
Wednesdays and Sundays are weaker you see a pattern here as well?
in traffic, these sure wouldn't If you do, it can be quite a
be the best days to send out your valuable lesson.
newsletter or offers. They would
likely end up competing more When are your prospects in the
fiercely for attention because buying mood? What days? And what
fewer of your prospects are times during the day? Clearly,
online. This increases the you want to make contact at their
possibility of a "quick scan" or most receptive times.
even a "delete" when your
prospects get to their fuller So, be ready when your prospects
mailboxes later. are. Be in the right place at the
right time, "accidentally on
How about time of day? Are your purpose", to increase your
leads visiting more heavily response rates. Study your site
around lunch (11 am to 2 pm) and stats and coordinate those
dinner (5 pm to 8 pm), for marketing efforts within your
example? Is there a fairly control (particularly when you
consistent pattern? If so, you send out your newsletter) to
certainly don't want to send your coincide with "peak prospect
offer outside of these key time receptiveness" for your
particular business.
About the Author:
Joshua Rose shares affiliate marketing and internet marketing tips at Internet Profit Wizards. An example of where he puts his tips into practice, can be seen at Used Car Buying Tips.
Read more articles by:
Joshua Rose
Article Source: www.iSnare.com 
