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The Worst SEO Strategy Ever



M


any SEO are looking for        next Google page cache because    
the perfect SEO formula to     ‘bookstore’ appeared 3 times. To  
make a perfect optimized       reduce the risk of ‘perfect SEO’, 
page. This is a mistake because       you should mix things up a little 
Google doesn’t want a perfectly       bit and do thing ‘imperfectly’    
optimized page. They want a most      intentionally. You probably don’t 
relevant content. I am not going      want to have more than 30% of     
to give a talk about what             your inbound links have the same  
everyone already known. You have      anchor texts. If you already have 
to somehow make your SEO              most of your inbound links with   
imperfect! Yes, imperfection is       the same text, you should build   
the true beauty of SEO.               more links with different anchor  
                                      texts and descriptions to dilute  
If your page title and ‘H’ header     the ‘perfection’.                 
have the exactly the same words,                                        
and the majority of your inbound      There are also some so-call       
and outbound links have the same      ‘poison words’ in your on-page    
anchor texts, you are looking         link text, such as ‘add url’,     
very suspicious, suspicious           ‘links’, ‘link partners’…These    
enough to not ranking well.           would indicate of low quality     
Google is quite ‘SEO-phobic’.         content or related to spam. The   
Even if you put the same word in      search engines are more likely to 
different combinations in your        de-weight it.                     
alt tag 3 times, you would                                              
immediately fall. For example, if     Another bad SEO practice is,      
you put ‘bookstore’, ‘online          somehow I think it’s too obvious, 
bookstore’, and ‘bookstore sale’      that people put the same word 3   
in 3 different image alt tags,        times (or more) in the title.     
you would see the immediate fall      That’s not right, not for title,  
in competitive keywords in your       nor description, nor the bold     



text. For example, you don’t do       engines? I wouldn’t do that. Not  
‘SEO Service SEO Company SEO        that it’s bad, just not worth it. 
Articles’ in the title. You would     As Google clearly saying in its   
still see such kind of repeated       official page that new website    
words in search results, that’s       submissions would wait up to 6    
because they have strong back         weeks to be indexed. 6 weeks is   
links. These sites have already       quite a long time, and doesn’t    
been de-weighted silently by          mean you would rank well after    
Google. If you have the keyword       these 6 weeks. You still have a   
repeat more than 3 times, oh my       lot of optimization work needed   
god, you are sending Google a         to do after that. And some sites  
message that ‘Yes, I am a             even don’t link to sites with no  
Spammer. Catch me if you can’.        PageRank. If you are not indexed, 
One time for a keyword is             you don’t get PageRank, then you  
perfect, 2 times with different       don’t get links from these sites. 
form, such as ‘Online Bookstores      So, as soon as you brought a new  
in Bookstore Outlet’ is               domain, you build some content    
acceptable. Notice there is a         into it which doesn’t need to be  
singular and a plural version?        prefect. Then, you have to get    
                                      your site indexed as soon as      
Do you submit your new website to     possible.                         
Google, Yahoo and other search        

                              




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