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The Viable Alternative And Most Beneficial Addition To SEO
, E and O are probably the relevance and value of a site,
three most talked about SEO was essential. Without good
letters on the Internet. on-page optimization, a site
That’s because search engines simply didn’t rank on the top
were, and still are, deemed to be pages of search results and when
the most important form of a site doesn’t attain those lofty
advertising there is. However, heights it doesn’t get hit. But
this theory has its inherent these were the days when cramming
problems. Even websites that are a page with useless content
set up (intentionally or containing repetitive and
naturally) perfectly to benefit uninformative keyword stuffed
from the algorithms dreamt up by content would gain the top spot
Google and other major search for a search term.
engines will spend some
considerable time wallowing very The search engines soon learned
close to the bottom of the search of these “underhand” methods and
piles. And that’s only once introduced new algorithms. These
they’re indexed. In the case of algorithms penalized sites guilty
Google, touted as being the most of keyword spamming, and the
populous and therefore important result was a wave of blackhat
of all search engines, you could SEOs trying to find other ways to
be waiting many weeks or even dupe the search engines. Those
months before you receive the ways soon became evident. To cut
traffic you deserve. a long story short, search
engines have discovered and for
The reason for the popularity of the most part beaten the less
SEO is simple. When search than desirable SEO actions of
engines first existed and first cloaking, redirecting, link
introduced the complex algorithms building using link farms, and
that they use to determine the many more.
meaning that websites have to go
Finally they are left with a through a period of purgatory
delicately balanced list of before they receive their proper
websites that have just the right ranking. Some claim this period
amount of links gained over an is six weeks, some claim it’s
appropriate period of time more like six months, some claim
containing content that includes that it doesn’t exist, and others
the appropriate percentage of claim that it’s all a conspiracy
keywords (not too many and not headed by the unified Governments
too few). Bear in mind that these of the world in order to prevent
formulae are supposed to freedom of speech. Regardless of
encourage natural content and it the real time period, or the
is clearly ironic that search paranoia levels of the SEO
engines use so many mathematical profession, it leaves websites
equations to calculate which with a huge gaping hole where
sites pass their rigorous test. they receive no traffic despite
their very best efforts.
The long and short of this rant
about search engine algorithms is So, to the real reason for this
that one of the methods they use article – a viable alternative
to combat undesirable websites is (or should that be addition) to
to monitor the number and quality SEO. The single most important
of inbound links. In the case of alternative to SEO is good
Google, any new site that quality content posted regularly
suddenly finds itself with both on your site and off it.
hundreds or even thousands of new This can be done through the
links is believed to be up to no website itself, a blog, a forum,
good. an external article directory, or
any other method. The more
So, the Google Sandbox is born, content you can produce and post
to your site the better. Firstly, your site.
this actually complements your
SEO efforts because it will give On the other hand, off page
you a greater number of keywords content will generate the
in your text but it will also visitors in the first place. By
work in other ways. posting high quality articles to
article directories, your site
The Internet is awash with will soon make it onto the map.
websites. In fact, that’s kind of Websites, e-zines, and
the point of the while thing. newsletters scour the pages of
Most of these websites are linked directories looking for valuable
to one another through other content to use. Because your
websites. The more links, the article must be taken and used in
more visitors a page receives. In its entirety, and because you had
theory, the more visitors a page the good foresight to include a
receives, the more links it will short paragraph about and a link
get and so the circle continues. to your own site you will get
traffic. And so the circle
Good quality content posted on begins. More traffic means more
your site provides you with a links. More links means more
greater possibility that those traffic. I’m sure you get the
search engines that have indexed picture.
you will pick up on your pages
and give you rankings. However, So top quality content is where
the big advantage comes from the sensible money lies. By all
offering your visitors genuinely means optimize the pages of your
useful information. This useful site but don’t sit around idly
information is what will persuade waiting for six years (or however
your visitors to keep visiting long) until your site gets
and also pass on the word about indexed. Instead, get networking.
Post articles, join forums, post doing for years – sell yourself.
on blogs, and generally do what
good marketing people have been
About the Author:
WebWiseWords offers the services of a freelance copywriter. They can create genuinely beneficial visitor orientated SEO content that appeals to search engine algorithms and human eyes. For more details visit the WebWiseWords copywriter page at http://www.webwisewords.com
Read more articles by: Matt Jackson
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