aining good positioning optimize for ALL the engines.
with the search engines is
one channel for increasing Truth: There are only
your online business — but it’s three search engines that matter:
not an end in itself. Your Google, Yahoo!, and MSN — in that
ultimate goal isn’t higher order. Google is by far the most
traffic, but higher sales, important in terms of driving
and thereby, profits. Will traffic. Nearly every other
Reynolds of SEO consulting firm search engine feeds off one of
title="http://ThinkSeer.com" any of them, you’ll show up in
target="_blank">color="#001000"
size="-2">http://ThinkSeer.comMyth Number Three: If I
ont>, sheds some light on use pay-per-click ads, I don’t
common misconceptions regarding have to worry about natural
search engine optimization: rankings.
Myth Number One: I have to Truth: Up to seventy-five percent
submit my site to the engines to of users don’t even consider
get ranked. clicking paid ads, so if you rely
solely on pay-per-click for your
Truth: The search engines business, you’re losing out on a
have advanced to the point that huge section of the market.
they’ll find you on their own.
You’re wasting money by paying a Myth Number Four: My goal
service to submit your name to should be to rank well for all
the engines. related keywords.
Myth Number Two: I need to Truth: Certain words and
phrases produce better results engines to get past that, the
than others. You need to look at rest of your site’s content may
your keyword ROI and conversion not even get indexed. Bringing in
rates, not just your rankings. a consultant to work with your
Says Reynolds, “I’ve seen sites web developer may help you avoid
rank highly for terms that result navigation and structural
in no conversions. That ranking pitfalls that make your web site
might be getting you some difficult for the engines to
exposure, but it’s not getting read.
you sales.” Analyze your keyword
campaigns so you can see what Myth Number Six:
your expenditures are doing for Increasing my traffic will
your bottom line. automatically increase my
conversions.
Myth Number Five: My web
design doesn’t affect my Truth: Your web site must
positioning. be user friendly as well
as search engine friendly.
Truth: Your web Advises Reynolds, “Don’t butcher
architecture has a tremendous your site for the engines, in
impact on the search engines’ terms of the verbiage or text
ability to read your site’s size. It won’t read well or
content and, therefore, on your connect with your customers. If
rankings. For instance, Google you don't look credible, people
assigns the most importance to aren’t going to feel comfortable
your homepage. If you have a purchasing on your site or giving
flash intro, the search engines you their information online.”
can’t read it — they see a blank You may rise in rankings, but it
page. If there’s no Skip Intro will cost you in conversions.
button that allows the search
Increasing your web site’s site’s structure, design, and
visitors through search engine navigation are conducive to
optimization is important for converting those visitors when
your E-Biz — and it’s equally they land.
important to make sure your
About the Author:
Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for FREE E-Biz & Product Sourcing info!
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