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The Ten Commandments Of eBay Side Stepping Common Seller Errors
ookie eBayers are prone to the right impression. You want
making certain mistakes them to perceive you as competent
that are detrimental to and professional, so make sure
their businesses. CEO of internet your listings look the part.
consulting company, href="http://InternetBusinessSkil • Include Contact Info in Your
ls.com" Listing. Knowing they can get a
title="http://InternetBusinessSki hold of you if any issues arise
lls.com" target="_blank">color="#001000" shoppers feel comfortable and
size="-2">http://InternetBusiness safe buying from you. Always
Skills.com, Allison include an email address, and
Hartsoe, shares her insights on preferably a phone number where
avoiding the top ten mistakes they can reach you as well.
eBay newcomers make:
• Respond to Customers’ Questions
See Yourself through Your Immediately. People expect
Customers’ Eyes “instant” everything, including
customer service. The quicker you
• Don’t Start Off with a Feedback answer your customers, the better
Rating of Zero. No one wants to chance you have of resolving
be your first buyer—they’d rather their issues, and making that
not be a guinea pig when their sale. Hartsoe points out, “If it
money’s at stake. Go in and buy a takes you two days [to respond],
few products, so you don’t appear they’ve probably moved on.”
to be completely inexperienced.
Money-Matters
• Don’t Take Fuzzy Pictures.
Clean, quality photos are • Don’t Accept Cash in the Mail.
integral to giving your customers You have no way of proving that a
payment was or wasn’t received, fees, your buyers won’t see the or that the amount was correct. shipping charges until they Accept credit card payments or checkout. At the very least, PayPal—these are faster and leave they’ll be unhappy; and they may a convenient paper trail. choose not to complete the sale at all. • Set Your Prices Based on the Market. Use eBay’s Completed What’s in a Name? Auctions feature, or try href="http://HammerTap.com" • Have a User ID that Reflects
title="http://HammerTap.com" Your Products. An ID relevant to
target="_blank">color="#001000" “RefillInk,” provides more
size="-2">http://HammerTap.comont> or href="http://Terapeak.com"
title="http://Terapeak.com" • Don’t Use Unknown Brand Names
target="_blank">color="#001000" on eBay, 60% are found using the
size="-2">http://Terapeak.comnt>’s market research tools. searches main titles. You’re
You should have a good idea of given 55 characters to sell your
the right price before listing item—don’t waste them on terms
your items. for which nobody’s searching.
• Don’t Lower Your Item Prices by • Don’t Use Misleading Brand
Artificially Inflating Your Names in Your Titles. In other
Shipping Costs. If you charge 50 words, don’t put “Disney” in your
cents for an item, and then listing title for a teddy bear,
piggyback 6 dollars in shipping unless he’s Winnie the Pooh, or
some other Disney creation. In title="http://Pulse.EBay.com"
addition to violating your target="_blank">customers’ trust and garnering a color="#001000"
bad reputation, you’ll also end size="-2">http://Pulse.EBay.comup in eBay’s doghouse. Hartsoe font>.
warns, “They’ll pull your
listing; and if you don’t rectify Bypassing these seemingly
the situation, they’ll pull your obvious, but all-too-common
store and ID, and suspend you.” mistakes, can spare you many
For frequently searched keywords, headaches, and make your
relevant to your products, that transition into the world of
you can use in your listings, eBay-selling a much smoother
check out href="http://Pulse.EBay.com"
About the Author:
Chris Malta and Robin Cowie of WorldwideBrands.com are the Writers and Hosts of The Entrepreneur Magazine EBiz and Product Sourcing Radio Shows. Click Here for more FREE eBiz info from Entrepreneur Magazine Radio!
Read more articles by: By Chris Malta & Robin Cowie
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