ost of the time when we is by playing by the rules. And
pitch to a new client we the rule is very simple: make it
are asked for SEO logical. Web content is primarily
guarantees. "Your competition has for the site visitor and not
guaranteed top results and crawlers.
submission to 100,000 Search
Engines and Directories". We go If your Search Engine Optimizer
all out educating clients that sold you magic "Top rank on
Search Engine Optimization is all google in 10 days flat". Forget
about smart work and not just it. There are no short cuts. Top
adding random keywords and ranking in Search Engines Natural
submitting to every directory Results will take time. Hard work
possible. I'm writing this is imperative especially for the
article to reach out to the SEO content on your website and the
buyers and help them distinguish links to your site.
the crooks from the genuine SEO.
I've compiled my Search marketing Commandment 2: Ranking is not
experience over the years in this the end, it's the means.
article. I hope this helps you in
selecting your Search Marketing Ask yourself what will Top Search
initiative. Engine Ranks get you? Most
businesses are interested in
Commandment 1: There are no increasing sales on the website
Rank Guarantees. (Period) or in the least driving qualified
traffic. Ranking for the right
Search Engines alone control keywords (keywords used by your
their indexing and ranking target audience) is important.
algorithm. Do not try to trick There are SEOs who would try to
Search Engines. The only way to show case results for keywords
improve your Search Engine Ranks that occur only on your website.
Beware such gimmicks. also make sure that your web
designer follows global coding
Commandment 3: Know your standards like w3c
competition. (http://www.w3.org).
"Rank" is relative position and Commandment 5: Select Keywords
more so in the Search Engine's that are worth.
natural results. How well you do
in the Search Engine Results is a You must research the keywords
function of how much hard work before targeting. There are tools
you have put over competition. that give you good idea of
Analyze competition's keywords, keyword's search potential for
links, keyword density and example
spread. But be sure to never copy (http://www.wordtracker.com/,
your competition. http://inventory.overture.com/d/s
earchinventory/suggestion/,
Commandment 4: Use Search https://adwords.google.com/select
Engine Friendly design. /KeywordSandbox ). It is
important to know the number of
A search and visitor friendly searches for a keyword in the
design is must for any successful last month, last 6 months and
website. Your website should be last year. You should also find
compelling enough for repeat out the number of web pages that
visits by search engines and are targeting the keyword. It is
potential customers. Make sure advisable to start a campaign
you have Search Engine friendly with keywords with moderate
urls and avoid those long URLs competition and high number of
with query strings search.
(http://mywebsite.com/index.php?P
HPSESSID=5&a=z&f=g). You should Commandment 6: Write Great
content. selling "Macintosh" when shopping
for "apples".
Even if your website site is
technically perfect for search Commandment 8: Write relevant
engine robots, it won't do you and original Meta content.
any good unless you also fill it
with Great content. Great is Meta content is like business
contextual and has editorial cards. Just as your business card
value. Great content brings tells who you are and what you do
repeat visits and increases the Meta content tells the Search
chance of conversion. Great Engines the relevance and context
content is factual and appeals to of a web page. Resist the
the target audience. The web page temptation to include everything
should have desired action in the Meta content, but make it
embedded in the content. detailed. Confused? The idea is
You must ensure that the content to include only what is relevant
is fresh. Keep adding and editing to the page in the Meta Content
the content regularly. but include everything that is
relevant.
Commandment 7: Use good hyper
linking strategy. Commandment 9: Acquire
Relevant Links.
Hyperlinks make the content
accessible and contextual. You The Links you acquire are the
must hyperlink in the right roads to your web page for Search
context within the website and to Engine Bots and visitors. Good
the other websites. Good links links increase your webpage's
are appreciated by the Search equity on the World Wide Web and
Engines and by the visitors. No bad link make a dent to the
one likes to be taken to a mall equity and credibility. Be
selective in reciprocal linking. are two ways to learn. Learning
Both reciprocal and one way links from one's own mistakes and
work, if you are prudent in learning form other's experience.
selecting the links. Submit your You could choose either. If you
website to the relevant sections have the time and can wait for
in relevant directories. the online dollars do it
yourself. If you want to get
Commandment 10: Consult started now it may be useful to
experts, if you need to. consult the experts.
If you have the competence there
About the Author:
The author is an expert in Search Marketing with over 10 years Online Marketing experience. He heads http://www.rankuno.com, the specialist in online marketing and Search Engine Optimization. RankUno empowers its clients around the world with high ROI online marketing programs. He may be reached at bhaskar@rankuno.com
Read more articles by:
Bhaskar Thakur
Article Source: www.iSnare.com
