ookie eBayers are prone to integral to giving your customers
making certain mistakes the right impression. You want
that are detrimental to them to perceive you as competent
their businesses. CEO of Internet and professional, so make sure
consulting company href="http://InternetBusinessSkil
ls.com" • Include Contact Info in Your
title="http://InternetBusinessSki Listing.
lls.com" target="_blank">color="#001000" you if any issues arise goes a
size="-2">http://InternetBusiness long way towards making shoppers
Skills.com, Allison feel comfortable and safe buying
Hartsoe, shares her insights on from you. Always include an email
avoiding the top ten mistakes address, and preferably a phone
eBay newcomers make: number where they can reach you
as well.
See Yourself through Your
Customers’ Eyes • Respond to Customers’
• Don’t Start Off with a Questions Immediately.
Feedback Rating of Zero. People expect “instant”
No one wants to be your first everything, including customer
buyer — they’d rather not be a service. The quicker you answer
guinea pig when their money’s at your customers, the better chance
stake. Go in and buy a few you have of resolving their
products, so you don’t appear issues, and making that sale.
completely inexperienced. Hartsoe points out, “If it takes
you two days to respond, they’ve
• Don’t Take Fuzzy probably moved on.”
Pictures.
Clean, quality photos are Money-Matters
• Don’t Accept Cash in the by Artificially Inflating Your
Mail. Shipping Costs.
You have no way of proving that a If you charge fifty cents for an
payment was or wasn’t received, item, but piggyback six dollars
or that the amount was correct. in shipping fees, your buyers
Accept credit card payments or won’t see the shipping charges
PayPal — they're faster and leave until they checkout. At the very
a convenient paper trail. least, they’ll be unhappy; and
they may choose not to complete
• Set Your Prices Based on the the sale at all.
Market.
Use eBay’s Completed Auctions What’s in a Name?
feature, or try Have a User ID that Reflects
href="http://HammerTap.com" Your Products.
title="http://HammerTap.com" An ID pertinent to your business,
target="_blank">color="#001000" more credibility than an ID like
size="-2">http://HammerTap.comont> or href="http://Terapeak.com’s" • Don’t Use Unknown Brand
title="http://Terapeak.com’s" Names in Your Titles.
target="_blank">color="#001000" percent are found using the
size="-2">http://Terapeak.com’s search function, which only
font> market research tools. searches main titles. You’re
You should have a good idea of given fifty-five characters to
the right price before listing sell your item — don’t waste them
your items. on terms for which nobody’s
searching.
• Don’t Lower Your Item Prices
• Don’t Use Misleading Brand in your listings, check out Names in Your Titles. href="http://Pulse.EBay.com"
In other words, don’t put title="http://Pulse.EBay.com"
“Disney” in your listing title target="_blank">for a teddy bear, unless he’s color="#001000"
Winnie the Pooh, or another size="-2">http://Pulse.EBay.com
Disney creation. In addition to font>.
violating your customers’ trust
and garnering a bad reputation, Bypassing these seemingly
you’ll also end up in eBay’s obvious, but all too common
doghouse. Hartsoe warns, “They’ll mistakes, can spare you many
pull your listing; and if you headaches, and make your
don’t rectify the situation, transition into the world of
they’ll pull your store and ID, eBay-selling a much smoother
and suspend you.” For frequently ride.
searched keywords, relevant to
your products, that you can use
About the Author:
Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for FREE E-Biz & Product Sourcing info!
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