t was easier when I was present material.
running EMJ, since I had
built EMJ slowly over 25 2. Blogging obligates you to do
years so people got to know me more blogging. It is just like
better as the company grew. At writing a newspaper column. If
SYNNEX, I have a whole new group you have a lot of people reading
of people who wondered about who your blog, they expect to see new
I was. Blogging was one way to material. I blog about 5 or 6
bridge this gap. days per week and occasionally
skip a day, but not often. I now
I am a life long learner. Doing know the pressure writers on
SYNNEX threw me into a huge and deadlines must feel.
fast learning curve. Part of me
wants to share and inspire 3. Blogging is a two-way street.
people. Blogging was a natural You must respond to the comments
way for me to do this. you will get. The larger the blog
following, the more comments you
From this experience I came up will get.
with Jim Estill's Ten Rules of
Blogging: 4. Blogging takes time. One of my
time rules is - if I add
1. Have a theme. This helps something to my schedule that
attract readers. It provides a takes time; I need to delete
framework around which to blog. I something that takes the same
chose Time Leadership as my amount of time. For me, it takes
theme. I have had a long interest about 15 to 20 minutes per day
in the use of time and published and I write quickly and keep it
an audio book on time management. brief.
I am constantly looking for new
time reducing ideas to add to my 5. Be legal. Of course this is
obvious but I mean more than just information. After all, this is
being legal -- be careful of the internet.
giving away information that
could be considered to be 8. Only start blogging if you
business confidential. There have like to write. Even though I like
been cases where people have lost to write, I do often find it to
their job because the company be a bit of a challenge.
does not like what has been said
in the blog. 9. Be authentic. I think the
readers appreciate it. I think it
6. Keep a file of blog ideas. I would be hard to have a ghost
keep an electronic file and a writer do a blog. It would be
paper one. This material gives me difficult to appear real.
something to say when sometimes I
am not as inspired to blog. It 10. Be patient. Don't expect
can also be something that 10,000 readers in the first
prompts me on writing in my blog. month. Readership grows over
I know I often find myself time. I follow my stats, and I
thinking in terms of what might notice my weekend readership is
make good blog material. about half my readership during
the week.
7. Provide links from your blog.
People who read blogs are used to And now that I have written this
being able to click on article - am I less mysterious?
interesting topics and going
right to the web page with the
About the Author:
Jim Estill started his business from the trunk of his car and grew into to $375 Million in sales before selling it to SYNNEX. He is now CEO of SYNNEX Canada a $1 Billion computer wholesaler. he is a regular blogger at Jim Estill's blog
Read more articles by:
Jim Estill
Article Source: www.iSnare.com
