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The Shocking Facts About Rich Media Every Web Designer Should Know
hile researching web something altogether. That’s
sites on the Internet, I where using rich media on web
couldn’t believe how few sites and in marketing campaigns
businesses use rich media even becomes the key factor giving
though it’s known as a very your business a competitive edge.
effective marketing technique to
bridge the communication gap Business survival strategies
between a business and the should include learning how to
consumer. This communication gap take advantage of effective
has grown larger and is too often marketing techniques. Posting
overlooked. Every web designer rich media on your web site and
and business should pay close sending through email campaigns
attention to this gap and take a not only gives an impressive and
more serious approach to resolve positive image of your business,
this issue. but leaves a strong impact on
customers, increasing their
I interviewed web designers and ability to retain your message.
realized that few convey to their
customers the communication facts Not using rich media in your
noted by Dr. Mehrabians, Author marketing strategy, results in
of the most widely referenced business loss. Everyone must
Study of Communications. understand that the World Wide
According to the study done by Web is an informal non-personal
Dr. Mehrabians, he notes that transmitter of information
people retain only 10% of what without the use of rich media.
they read, 20% of what they hear, Those companies that lack this
30% of what they see, 50% when understanding and the foresight
they see and hear something to start using rich media will
together, and then it jumps to fall far behind their
80% when they see, hear and do competition. Text messages can
not convey emotion or show video viewing bandwidth costs of
details like a video. your website.
Further research showed me The problems I see with
additional reasons why businesses traditional methods begin with
don’t use rich media. Traditional the cost and complexity of the
video posting and usage are whole process. A small business
complex and costly, preventing that desires to use this
even a savvy business from taking effective marketing technique
advantage of this key marketing will suffer the most. The cost
strategy. The usual methods may force them to decide between
offered to post videos follows: options and set limitations on
the whole process. The larger
1. Plan the video design company may have the funds to
2. Create the video, (lights, foot the bill, but could be
camera, action) and edit blocked with the complexity.
3. Decide the type of video;
non-stream, pseudo stream or true In addition, traditional encoding
stream methods limit the file format
4. Decide the final output format posted. Only one encoding format
to viewers, (Real Media, Flash, type is used to process the
Windows Media, etc…) initial video. To get around this
5. Encoding the video in one or issue, you purchase additional
more format software to encode your videos in
6. Uploading the video several different formats,
7. Testing video viewing from allowing you to reach a broader
different platforms customer base. Then you upload
all your different encoded videos
Some other considerations noted and the customer chooses the
are the disk space available and viewing format.
businesses these new strategies
Web designers and business owners for rich media, it’s exciting to
should know that other options see their enthusiasm about the
are available to use rich media value of adding rich media to
on web sites and in marketing their web sites and marketing
campaigns. Whether your business campaigns. They are amazed at how
is profit or non-profit, large or simple and cost effective it has
small, you can easily break down become. Using this new strategy
the communication barriers, open makes a huge leap towards closing
your doors globally and gain the the communication gap between
benefits through this key businesses and consumers and
marketing strategy. increases the marketing skills of
your business.
When I teach Web designers and
About the Author:
Contributed by Debra Diamond, Founder, Freedom Port. Email Debra at: Deb@FreedomPort.com Call her at 866-391-6200 or visit http://www.FreedomPort.com
Read more articles by: Debra Diamond
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