e've all seen this Rich than a fancy logo or a spiffy
Jerk guy floating around business description, branding is
the net claiming he's actually a whole lot more.
worth millions. Whether or not
it's true, no one knows for sure. The Rich Jerk has managed to
create a tremendous buzz around
But one thing we do know is that his product because he's branded
the Rich Jerk is popular. He's himself effectively. He's been
well known and he's selling tons able to surpass his competitors,
of copies of his ebook that has create a unique model for his
now become infamous within the product, and has laid a solid
internet marketing community. foundation from which he can
expand his business from.
So how exactly did he achieve
such phenomenal success? How does To brand your business like the
he expand his reach across a wide Rich Jerk you need to define who
spread audience to pull in you are, what you do, how you do
thousands of potential customers it, and your unique selling
every single day? proposition or USP. This is what
makes you different from your
Is it a revolutionary tactic that competitors and why customers
only a handful of marketing should buy from you rather than
geniuses on the planet are someone else.
capable of performing? Of course
not. The Rich Jerk is successful While this may seem daunting at
primarily due to one thing: first, it's not really that
branding. difficult once you give it some
focus.
While you may be inclined to
think branding is nothing more For example, Holiday Inn and the
Ritz Carlton are both hotels but What other marketer do you know
they cater to two different types encourages people to buy his
of people. One is for the average competitor's product first
person or family looking to stay because he's confident you'll
overnight on a budget, while the fail with those and come crawling
other is geared more towards back to his?
business executives and
celebrities. It's all about being creative and
being original. Look at what
While you may not have the others have done and then do
resources these companies have, something completely different.
you can still create a memorable In this case, the Rich Jerk
reputation for yourself by pretty much does the opposite of
branding your business what most other marketers do.
effectively.
Take his slogan or mission
The most important thing to statement for example, it reads:
strive for here is to stand out "I'm better than you because I am
and be unique. People are rich."
attracted to almost anything if
they know it's rare. Again, you never see other
marketers write things like that.
While the concept of selling a This is why people are more drawn
product that teaches people how to the Rich Jerk over other
to make money online is not products. He's branded himself
uncommon, the style of marketing effectively and people have
that the Rich Jerk has chosen is remembered it.
very distinctive.
About the Author:
Michael Hole is an online entrepreneur and is an absolute fanatic about the Rich Jerk. Frustrated with the lack of info other websites provided, he created the most in-depth review of the Rich Jerk complete with quotes and screenshots directly from the book itself. Before buying the Rich Jerk, you must visit: http://www.RichJerkReviewed.com
Read more articles by:
Michael Hole
Article Source: www.iSnare.com
