n 1938, legendary Jazz would kill the good times! Or so
Promoter John Hammond saw a they thought…
huge business opportunity.
He organized and promoted a The name of this musical art form
concert in New York City was Boogie-Woogie. The slang term
featuring the three masters of a that the musicians gave to the
new vibrant art form. When Albert critics was the Boogie Man!
Ammons, Pete Johnson and Meade
"Lux" Lewis performed in Carnegie Yes, the Boogie Man was the
Hall, it launched a national monster who could criticize and
craze. Businesses and clubs had sit in judgment.
to hop on the bandwagon and get
with the program. Newspapers In spite of his inability to
began to assign special editors create or understand music they
to cover the ‘music beat’ and somehow were qualified to
report about this incredible evaluate it. The Boogie Man, like
energy as its popularity spread an executioner could determine
into the clubs. Soon all of the the fate of musicians and club
“happening” places were featuring owners with his words. The Boogie
top musicians playing these Man was fear incarnate. He could
infectious energetic tunes. Club kill the party as quickly as the
owners seeking to get good review could be published. The
reviews and “cash in” would do Boogie Man was bad news!
whatever necessary to bribe the
music editors so they could It is horrifying to think about
acquire good press. Bribes of how the Boogie Man turns the
free food, free drinks, free possibility of a dream into a
women were commonplace. Musicians nightmare. Or how the Boogie Man
and club owners understood that distorts our own ideas of success
one bad review from the critics and happiness by making us
believe that he can stop the I tell you this story because I
music in our lives! All illusions consider todays search engine the
that unfortunately every great boogie man of the new millenium.
artist has embraced at some point The search engines sit in
in their careers. judgment just like the boogie man
of yesteryear. They terrify small
Stop and think about what life and large businesses alike. Worse
would be like without the they judge and never establish
telephone, the car, airplanes, the criteria for their judgment.
electricity, the internet or any
other incredible creation that My question to you is, who
man has created to resolve the empowers todays eBoogieman?
problems related to survival. I If you understand what creates
can assure that these blessed high search engine rankings you
inventions would never have seen can always do the dance and get
the light of day if their them back.
creators were concerned about the
boogie man. The boogie man is not My advice: Get On The Other Side
only a concern over the judgment of Judgment!
of others. The boogie man is much Promote, Promote, Promote.
more insidious, he represents
everything in our life that we There are lots of ways to drive
cannot take responsibility for. traffic to your website that do
Our blame list so to speak. The not rely on the eBoogieMan.
boogie man is that part of us
that makes us believe that the Sometimes it takes death to teach
problem is somewhere over there. us about life. Occasionally we
must go through misery to
Have you ever noticed how scared understand joy. And sometimes it
people are of being judged? takes the slang born in the Great
Depression to understand that we Boogie Man. The choice is always
will always get whatever we put yours!
out attention on. You can Boogie
Woogie or you can waltz with the
About the Author:
Harald Anderson teaches small business owners how to create more traffic to their websites instead of feeling like a miserable failure.
Download his free ebook on traffic generation at www.haraldanderson.com
Read more articles by:
Harald Anderson
Article Source: www.iSnare.com 
