earch engines come, and and the Alexa ranking for Google
search engines go. That's is 3.
the nature of the beasts.
Some get swallowed up by their The popularity that Search Big
competitors; others simply Daddy is enjoying at this point
disappear from the Internet. Once in time is due in some part to
in a great while, however, a new the business model they are using
search engine comes along and for their search engine. It is
beats all the odds by becoming quite unusual when compared to
successful. the business models of the three
major search engines mentioned
One of those that seems to be above.
beating the odds is the
relatively new search engine, Just like those search engines,
Search Big Daddy. On the day this Search Big Daddy offers
article was written, they had an pay-per-click (PPC) advertising,
Alexa ranking of 1,380. That but with a twist. The twist is
means that on that day they had that Search Big Daddy provides
the 1,380th most visited Website, their own advertisers with the
out of the millions of Websites "dollars" they use to purchase
on the Internet, by surfers that PPC advertising from them.
had the Alexa toolbar installed
on their computer. Here's how their business model
works:
The lower a Website's Alexa
ranking is, the more visitors In order to bid on a keyword
they are receiving. For example, placement at Search Big Daddy,
among the top search engines visitors must first sign up as a
Yahoo has an Alexa ranking of 1, member. When they sign up, they
MSN has an Alexa ranking of 2, are provided with their own
search engine portal and $50 (as that keyword or keyword phrase.
of the date of this article) in
advertising dollars. They can use Members can earn more advertising
any portion of that $50 to bid on dollars by referring other people
keyword placements, just like to Search Big Daddy. Each time a
they would at any of the major new person they referred signs
search portals. up, they earn advertising
dollars.
New members also receive an
opportunity to create one top Members also earn advertising
keyword position for the keyword dollars each time they perform a
or keyword phrase of their search on their personal search
choice, providing that keyword or engine portal or when someone
keyword phrase has not already they referred performs a search
been taken by another member. on their own personal search
engine portal.
Once they select a top keyword
position, the Webpage they have Once they have accumulated a
chosen to link to from that certain amount of advertising
keyword or keyword phrase shows dollars through all those
up at the top of the search methods, a member can use those
results when someone searches on dollars to purchase additional
that keyword or keyword phrase. top keyword positions or to bid
on regular PPC keyword
That Webpage is shown in a small placements.
IFrame (inline frame) with a
scrollbar on the right. Below the You may be wondering how a search
IFrame, searchers will find the engine could survive on the
regular search results, both paid Internet using a business model
listings and free listings, for that provides their advertisers
with the money to use for
purchasing PPC advertising from If I had to guess, I would say
them. That's where the rest of that 95% or more of the traffic
their business model comes into that Search Big Daddy is getting
play. on a daily basis is from Internet
marketers that are trying to
Search Big Daddy earns income in stake their claims for top
several different ways. They keyword positions.
offer a paid upgrade to free
members that wish to become a It remains to be seen whether or
"Keyword Sponsor". They sell not ordinary Web surfers will
"Keyword Manager" positions. They eventually start using Search Big
also sell keyword links on "Niche Daddy as their search engine of
Keyword Cloud Pages". choice. Judging by the large
amount of traffic this search
Soon (possibly by the time you engine is currently receiving,
are reading this article) all there are a lot of Internet
members will have, in addition to marketers out there that are
their own search engine portal, betting that those ordinary
their own Blog pages at Search surfers will, over time, migrate
Big Daddy. I'm sure they have to Search Big Daddy.
plans to monetize those Blog
pages in some way as well.
About the Author:
Bob Hampton is the Webmaster for Bob's Marketing Tools, where he offers various tools for Internet marketers. Visit Search Big Daddy to learn more about their business model.
Read more articles by:
Bob Hampton
Article Source: www.iSnare.com 
