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The SEO Paradox
ould spending thousands of consider the use of hidden text
dollars, and months of and keywords, hidden links,
effort to improve your page keyword stuffing, link farms or
ranking, lead to your URL being cloaking, you might want to think
penalized or even black listed again.
from a search engines index?
If an SEO consultant suggests
If you are foolish enough to submitting your URL to 10,000
resort to questionable SEO search engines and directories
strategies, or hire an SEO wouldn't you want to know exactly
consultant who does; the answer where it will end up? After all,
is a resounding yes. we're talking about the
credibility and reputation of
There are no short cuts to your Web site.
improved performance at the
search engines, no guaranteed Trying to artificially boost your
formulas for overnight success. ranking at the search engines is
Promises of instant results, or a poor strategy. Their algorithms
cast iron top listing should be will not differentiate between a
greeting with a healthy dose of premeditated attempt to trick
skepticism. your way to a top ranking, or
your innocent use of a consultant
If you choose to forego the task who employs such methods, but the
of optimization yourself, there result may be that your site
are plenty of reputable suffers either way.
consultants online to choose
from, but you would be well If you are flirting with
advised to ask what methods they questionable SEO methods, you
will employ. If you or your should ask yourself a few
consultants are tempted to questions before you proceed:
work and patience. The potential
• What are you trying to rewards are not limited to your
achieve? site alone, but also to those of
• Does your strategy add value your link partners and most of
to your site and does it help all, the internet users who are
those searching for the content searching for the service or
you provide? information that you provide.
• Is your site simply a
collection of commercial and You can always fall back on the
affiliate links, or does it services of an SEO consultant if
deliver valuable content and good all else fails. You may find
information to your visitors? however, that a sustained effort
•Would you feel comfortable focusing on some simple
explaining your SEO strategy with fundamentals, delivers the
the owner of a competing site? results you are looking for.
Google are constantly Keep it simple... make sure your
manipulating their search engine site is well built, easily
algorithm, in an effort to navigated and that your URL, page
deliver a better product; titles and headings are human
Information that is more reader, as well as search engine
accurate, more relevant and friendly. Simple text which
delivers increased value to their describes the content of your
users. Rather than try to do an page is most effective.
end run around the Google search
engine algorithm, consider Content above all else, will
embracing that doctrine. start the traffic snowball
rolling. Create good, original
A good, solid and ethical SEO content, update it regularly and
strategy requires plenty of hard keep adding to it. Not only does
this provide your readers with sites to the major search
the incentive to refer your site engines, do so by following their
to others and visit you on a submission guidelines. You should
regular basis, but it also also consider submitting your
attracts the attention of search site to the Yahoo Directory and
engine spiders. The spiders will the Open Directory Project, but
return to your site more often if again, be patient, it can take
they notice that you frequently months to get listed and with
update or add fresh content. both Yahoo and DMOZ, a submission
is no guarantee that your site
Quality content is also a primer will be accepted.
for effective link exchanging.
Approach other good quality sites Questionable SEO strategies will
related to your theme and explore always exist, as will the many
the value of a link exchange people who choose to use them,
agreement. Search engines don't but a far greater feeling of
just look at the number of links satisfaction will result, through
pointing to your site, but also the use of an ethical approach
whether those links come from which leaves your credibility and
sites containing content which is the reputation of your site
related to yours. intact.
If you haven't submitted your
About the Author:
Kerry Walker is the Managing Director of S3 Consulting Ltd.
If you would like to create a Web site for pleasure, or as a foundation for an online affiliate business driven by quality content; follow the step by step guide at http://www.Build-a-Web-Site-Guide.com
Consent is given to republish this article without prior consent from the author, provided that the article is used in its entirety, includes the resource information, and that the URL link is live when posted online.
Read more articles by: Kerry Walker
Article Source: www.iSnare.com
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