website is the most water by one misspelling or
important marketing tool grammatical error. A tortuous
for many businesses these phrase can leave your prospective
days. It is often the first point client bewildered or send them
of contact for a prospective running for the hills. Using a
client, who could well make a spell-check program can weed out
decision about whether or not to basic spelling mistakes and
use your services based on a ten typos, but leaves many of the
second first impression of the commonly confused words glaring
look and feel of the home page. out at you. If you are
It is therefore crucial that proofreading your own website
those ten seconds convey a check for the following: its and
professional, polished image. The it's; there and their: are and
design can be slick or simple, our. Be consistent. If you use a
flash or static – whatever suits Capital letter within a sentence
the style and budget of your in one place, be sure to use
business. The effect of the Capital letters in every other
design is a mood thing and place where that particular word
conveys a message on an emotional is used. If you write a number
level . out as 'six', don't let a whole
bunch of 2s and 5s cause chaos,
Your prospective client's eye and they must be twos and fives in
intellect, however, is focussed this context to match that six!
on the text. The text must fit
the image you are trying to If you are unsure about your use
convey, but above all it must be of written language, consider
correct and easy to make sense having your website
of. A professional image, professionally proofread or
painstakingly built up with slick copyedited. A good proofreader
design, can be blown out of the will iron out all spelling and
grammatical errors. A copyeditor You don't want to send your
will also make suggestions about potential clients off on a wild
improving the style and flow of goose chase around the internet,
the text, will check that links so make sure you know where you
are functional, will check facts, are sending them. Re-check those
names and dates, verify quotes links on a regular basis, every
and generally save you from few months or so, as dead links
getting egg on your face. leave your website looking out of
Whichever service you choose date and uncared for.
should ensure that your text
looks polished and professional. Your website should have content
added on a regular basis, to keep
A specialist website proofreader it fresh for clients, but also to
and copyeditor will also check keep the search engines noticing
links for you. This is something it. One useful way to do this is
you can do yourself though, if to write articles every couple of
you have time. Be meticulous weeks and add them to your
going through each and every link website. Again a good
to ensure that it is functional relationship with your
and that it connects to the proofreader and copyeditor will
information that you intended it help you to maintain a high level
to. Look out for misspelt urls. of accuracy and readability, so
There are lots of advertising that your website always looks
sites out there that take a well attractive and professional on
known website's address, change every page.
it by one letter or dash and hope
to get traffic from misspelt urls Copyright 2007 Kit Heathcock
searching for the genuine site.
About the Author:
Kit Heathcock writes and copyedits for a number of websites from Original Orange. She contributes to a luxury travel website Just the Planet and A Flower Gallery.
Read more articles by:
Kit Heathcock
Article Source: www.iSnare.com 
