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The Rise And Rise Of Article PR What Are The Implications
lready a very popular find articles to use on their
method of achieving a high websites free of charge. In
search engine ranking, return for free use of your
article PR (aka article article, the webmaster includes
submission) has now entered the your author bio and its links to
mainstream. As such, its your site. Every time your
popularity is increasing at a article is published, you get
dramatic rate. While this is another link to your site and a
great for SEO copywriters like boost to your ranking. If the
myself, there are some quality of your article is high,
side-effects that need to be it can be published hundreds of
addressed if article PR is going times.
to remain a viable search engine
ranking technique. This article THE RISE AND RISE OF ARTICLE PR
discusses some of those
side-effects, along with how they Because article PR is such an
might be addressed. effective way of generating a
high search engine ranking, it
BUT FIRST, A LITTLE ON ARTICLE PR has now entered the mainstream.
As an SEO copywriter, I get
Article PR is the process of several requests each week for
writing 'free reprint articles' quotes to write articles. These
and submitting them to the 250+ requests come almost exclusively
established article submission from business owners and
sites on the Internet. An article marketing managers who know
submission site is simply a little (if anything) about SEO.
repository of free reprint They obviously didn't go looking
articles - a place where authors for article PR; article PR found
can submit their articles free of them...
charge, and where webmasters can
As a result of its newfound increases; between April '05 and
mainstream popularity, the number January '06, submissions to
of articles being written and ArticleBlast increased by over
submitted has increased by 300%.
between 100% - 600% in the past
year! Christopher Knight, owner The web traffic to these sites
of the biggest article submission tells the same story. According
site, EzineArticles, tells me to Alexa statistics, at the end
that the number of article of 2004, EzineArticles had a
submissions to his site increased reach of approx 100 users per
by a staggering 600% from 2004 to million Internet users per day.
2005. In 2004, EzineArticles was Just over a year later, the site
averaging only 1416 article is reaching over ten times that
submissions per month. In 2005, many Internet users. (If we take
it was averaging 8482 article the total number of Internet
submissions per month! users worldwide to be 964
million, EzineArticles traffic
Similarly, at the end of 2005, has increased from around 96,000
when I spoke with Mel Strocen, per day to over 1 million
owner of GoArticles, he reported visitors per day.)
a doubling of article submissions
in the second half of the year. Alexa stats for GoArticles report
"In the last 6 months article similar increases in traffic. At
submissions have increased by the end of 2004, it had a reach
100%, going from about 1,000 of approx 50 users per million
submissions per week to 2,000+ Internet users per day. Just over
per week," he said. a year later, it's reaching
approx 10 times that number of
Jason Lynch, owner of users. (Again assuming 964
ArticleBlast, reported similar million Internet users worldwide,
GoArticles traffic has increased premise that our articles are
from around 48,000 per day to also useful to READERS. So long
around half a million visitors as the majority of articles
per day.) remain useful (i.e. helpful,
informative, and easy to read),
Figures for ArticleBlast are more readers will still want to read
difficult to ascertain as the them, publishers will still want
site is younger and has lower to publish them, and article PR
overall traffic. will remain a viable link
building method.
Even if Alexa's figures are a
little inflated (as I think they This is true no matter how many
tend to be), they still provide a people are writing and publishing
consistent measure for the free reprint articles. Frequent
period. As such, the percentage use of a tool doesn't make the
increases should be relatively tool ineffective. (Just look at
accurate. traditional forms of advertising
- millions of businesses engage
THE SIDE-EFFECTS OF THE RISE OF in radio, print, and TV
ARTICLE PR advertising, and those methods
remain very effective. The fierce
A number of writers have voiced competition simply encourages
the fear that article PR will die advertisers to improve the
through 'over-use', just as quality of their ads in order to
keyword stuffing and link farms stand out.)
died. But I don't agree. Why?
Because article PR isn't just No, in my opinion, there's no
useful to authors and SEO such thing as too many articles.
copywriters. The success of However, there is such a thing as
article PR is based on the too many BAD articles. Readers
want helpful, credible The article submission sites will
information; they don't want overcome the problems. Here's
badly written articles or empty how...
words ('article spam') which
simply carry a link. As mentioned above, readers
aren't interested in bad articles
Just as importantly, webmasters or article spam. This means that,
don't want to spend hours trying in the long run, there's no real
to find the right article to value in publishing such articles
publish. At the moment, there are (either for webmasters or article
literally hundreds of article submission sites); readers will
submission sites out there. Most frequent the sites that publish
of them are generic, fully useful articles and ignore those
automated affairs that involve no that don't. Likewise, publishers
human moderation. They don't will frequent the article
distinguish between good writing submission sites that post
and bad, they don't cull article useful, easy-to-find articles and
spam, and they don't categorize ignore those that don't.
their articles very well. As a
result, publishers have to wade This means we'll see an increase
through a sea of poor quality to in the number of human-moderated
find a handful of useful article submission sites. And
articles. once this happens, the article PR
landscape will change forever:
These issues are the real hurdles
that need to be overcome if 1) Human moderated article
article PR is to survive. submission sites will offer a
higher percentage of quality
OVERCOMING THE PROBLEMS articles, and those articles will
be easier to find;
2) Human moderated article 5) The spoils will be greater for
submission sites will attract the surviving article submission
more publishing webmasters, and, sites, so they'll go to greater
as a result, more authors; lengths to ensure the high
quality of their articles; and
3) We'll see a decrease in the
number of un-moderated article 6) We'll witness the decline of
submission sites because they article spam and poor quality
won't generate enough traffic to articles simply because they
make AdSense profitable; won't be accepted at the good
article submission sites.
4) We'll see a decrease in the
overall number of article All in all, it's a positive
submission sites (anyone can outlook for authors and
launch an automated article publishers of quality articles.
submission site, but it takes
real commitment, business sense, Happy writing, publishing, and
and a dedicated budget to run a posting!
human-moderated article
submission site);
About the Author:
Glenn Murray is an SEO copywriter and article submission and article PR specialist. Visit DivineWrite.com or ArticlePR.com for details.
Read more articles by: Glenn Murray
Article Source: www.iSnare.com
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