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The Reciprocal Linking Hasn t Left The Building



L


ook around you, the SEO         less. (This means that relevant   
industry is routinely at        links are worth more—they do    
least 6-12 months behind        have worth!)                      
any new search engine trends good                                       
or bad. As a result ‘SEO pros'      The fact of the matter is stupid  
and amateurs alike clamour to         webmasters (or those by choice)   
find the next hot-button regime       who link in ‘spammy' ways,      
that will set them apart from the     (over 50 links on linking page,   
competition. Lately there has         unrelated links to web site,      
been increased discussion             etc.,) have less to show for      
pertaining to the declining           their work, but, does this mean   
importance of reciprocal linking      it's time to abandon reciprocal   
and linking in general. Some SEO      linking all together? Not so      
pundits claim it's time to drop       fast, your haste may stunt your   
reciprocal linking, my question       growth.                           
is: in favour of what?                                                  
                                      Yes reciprocal linking has        
Reciprocal linking is simple:         reduced impact on influencing     
Site A links to Site B, Site B        your SERP position, however, they 
links to site A in return.            still remain a viable method of   
Currently, there is sufficient        increasing your ‘search engine  
evidence to suggest the major         legitimacy'. High quality         
search engines are starting to        reciprocal links, and by high     
devalue reciprocal linking and        quality I mean links that are     
are smartening up to the quality      from worthy sites with relevant   
of links. All reciprocal links        and rich content for your users,  
are starting to become less and       remain important components of    
less important to increasing SERP     the SEO puzzle and any linking    
positions, however, irrelevant        strategy.                         
reciprocal links are worth even                                         



Even ‘low quality' but relevant     has legitimate content and who    
reciprocal linking remains an         doesn't. Webmasters who are just  
acceptable practice, if not for       starting out may find no other    
anything but community building.      alternative but to establish      
The largest community building        reciprocal linking partnerships   
sites on the internet, MySpace,       in order to get a start. There is 
Blogspot, all rely on community       a greater time investment         
members linking to each other and     regarding reciprocal linking      
vice-versa in some fashion.           campaigns when first starting     
Although SERP positions may not       compared to a firmly established  
increase dramatically (remember,      web site.                         
they may a bit) the traffic                                             
through ‘word of mouth' is          Established web owners must look  
worthy of the link.                   at two fundamental items: 1)      
                                      create unique content and         
Of course, the power of the           hopefully through word of         
relevant one-way link, Site A         mouth/community or SERP positions 
links to Site B with no link back     where you can acquire one way     
to A, remains stronger. I don't       links, 2) reduce reliance and     
feel at this point there is any       time invested into reciprocal     
indication that one way links         linking, however, remain open to  
will be replaced as major             viable and profitable link        
indicators of SERP position. If       partners. It's not time to dump   
you offer a unique item/distinct      reciprocal linking, however, it   
capability then webmasters will       is time to start moving our focus 
flock to you with links—nothing     away form the ‘quick fix' and   
can beat high quality content.        towards more useful investments,  
                                      namely, unique and distinct       
Today, the major search engines       content for our users. SEO is     
are smart enough to discovery who     becoming more than just links and 



code but capable writing on           

                              
distinct topics.                      






About the Author:

http://www.distinctseo.com/ offers qualified SEO consultation combined with relevant business strategy planning. The company has proven results in highly competitive fields using white-hate techniques. Set yourself apart!


Read more articles by: Barry Wireless

Article Source: www.iSnare.com


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