ook around you, the SEO less. (This means that relevant
industry is routinely at links are worth more—they do
least 6-12 months behind have worth!)
any new search engine trends good
or bad. As a result ‘SEO pros' The fact of the matter is stupid
and amateurs alike clamour to webmasters (or those by choice)
find the next hot-button regime who link in ‘spammy' ways,
that will set them apart from the (over 50 links on linking page,
competition. Lately there has unrelated links to web site,
been increased discussion etc.,) have less to show for
pertaining to the declining their work, but, does this mean
importance of reciprocal linking it's time to abandon reciprocal
and linking in general. Some SEO linking all together? Not so
pundits claim it's time to drop fast, your haste may stunt your
reciprocal linking, my question growth.
is: in favour of what?
Yes reciprocal linking has
Reciprocal linking is simple: reduced impact on influencing
Site A links to Site B, Site B your SERP position, however, they
links to site A in return. still remain a viable method of
Currently, there is sufficient increasing your ‘search engine
evidence to suggest the major legitimacy'. High quality
search engines are starting to reciprocal links, and by high
devalue reciprocal linking and quality I mean links that are
are smartening up to the quality from worthy sites with relevant
of links. All reciprocal links and rich content for your users,
are starting to become less and remain important components of
less important to increasing SERP the SEO puzzle and any linking
positions, however, irrelevant strategy.
reciprocal links are worth even
Even ‘low quality' but relevant has legitimate content and who
reciprocal linking remains an doesn't. Webmasters who are just
acceptable practice, if not for starting out may find no other
anything but community building. alternative but to establish
The largest community building reciprocal linking partnerships
sites on the internet, MySpace, in order to get a start. There is
Blogspot, all rely on community a greater time investment
members linking to each other and regarding reciprocal linking
vice-versa in some fashion. campaigns when first starting
Although SERP positions may not compared to a firmly established
increase dramatically (remember, web site.
they may a bit) the traffic
through ‘word of mouth' is Established web owners must look
worthy of the link. at two fundamental items: 1)
create unique content and
Of course, the power of the hopefully through word of
relevant one-way link, Site A mouth/community or SERP positions
links to Site B with no link back where you can acquire one way
to A, remains stronger. I don't links, 2) reduce reliance and
feel at this point there is any time invested into reciprocal
indication that one way links linking, however, remain open to
will be replaced as major viable and profitable link
indicators of SERP position. If partners. It's not time to dump
you offer a unique item/distinct reciprocal linking, however, it
capability then webmasters will is time to start moving our focus
flock to you with links—nothing away form the ‘quick fix' and
can beat high quality content. towards more useful investments,
namely, unique and distinct
Today, the major search engines content for our users. SEO is
are smart enough to discovery who becoming more than just links and
code but capable writing on
distinct topics.
About the Author:
http://www.distinctseo.com/ offers qualified SEO consultation combined with relevant business strategy planning. The company has proven results in highly competitive fields using white-hate techniques. Set yourself apart!
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Barry Wireless
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