Bay Stores come with a All you need to do now is write
very powerful feature: an email subject and a message,
store newsletters. When choose any items you want to
buyers add your store to their include in the email, and specify
favourites, you can offer them who you want to receive it. The
the chance to join your mailing subject and message can be
list. You can then send highly something relatively generic,
targeted emails to people who you like ‘here are my latest deals'
know were at least interested - it's the targeting that's
enough in your products to add important, and eBay's is
the store to their favourites. powerful. You can choose to only
send an email to people who've
How Do I Send Them? bought from you in the past, or
only to people who've opened your
First, you need to get some email before.
people to sign up for your
newsletter - this will happen It is important to note, though,
with time, as people buy from you that you can only send one email
and browse your store. per week to a mailing list.
Once you've got a few The Ups and Downs.
subscribers, it's worth sending
out a newsletter. To send store The downside of store newsletters
newsletters, go to My eBay, click is this: they're expensive. A
‘Manage My Store', and then basic, $15.95 per month store
click ‘Email Marketing'. Once only comes with 100 emails, while
you've done that, click the $49.95 comes with 1000. Even the
‘Create Email' button, and $499.95 anchor store only comes
you're away. with 4000! Extra emails for all
stores cost 1 cent each. That's
$1 per hundred extra emails. If clicks it generated on your items
your mailing list has a and your store, and the number of
significant number of people on bids and Buy it Now purchases
it, then that'll get really that resulted from the email.
expensive, really fast. Some of the numbers might be too
low, though, as many people use
Surprisingly, though, it can email software that displays
often be worth it, despite the email in plain text format and so
cost. It's very rare to send out stops eBay from collecting
a newsletter to a mailing list of statistics. Also, you will notice
a hundred and not get at least that you'll have more success if
one sale, and you'll often get you send out emails regularly, as
three or four, even to small people will start to expect them,
lists. and react in a more open way -
don't expect the Earth from your
Measure Your Success. first email.
Each time you send an email, eBay By now, you're probably getting
produces a report telling you how pretty good at selling on eBay -
well that email did. You can view isn't it nice to have all those
these reports on the ‘Email satisfied customers? Not to
Marketing' page by clicking the mention the money... However well
subject line of an email you you're doing, though, there's
sent. always room for improvement. The
next email will give you ten tips
This report will show how many for being an even better seller.
people received your email, how
many opened it, the number of
About the Author:
Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.
Read more articles by:
Kirsten Hawkins
Article Source: www.iSnare.com
